Area Business Manager-LFS

Job Requirements

Job DescriptionUnique Job RoleABM LFSFunctionSalesReporting toRBM LFSBusinessWatches & Accessories Grade Date-Job DetailsTo drive regional sales and achieve profitability as per targets of Titan by managing LFS channel within the assigned geographical area together with delivering high quality service to customersExternal Interfaces

Internal Interfaces

• Key customers
• Third Party Service Providers
• External auditors
• Distributors
• RS Sales officers
• Dealers
• Regional team
• Product and Brand team
• IRSG team
• VM team
• Merchandising team
• Design team
• Support teams
• Job RequirementsEducationGraduate/ Post-graduateRelevant Experience5-6 years (experience of handling a team)Behavioural SkillsCustomer Centricity
• Delivers Results
• Interpersonal Effectiveness
• Build Effective Teams
• Ambiguity tolerance
• Nurtures Relationships
• Influence for Impact
• Innately Curious
• KnowledgeTrade experience
• Business acumen
• Analytical ability
• Stakeholder management

• Process ContributionsProcess ContributionProcess OutcomePerformance MeasureSales: Sales Planning: Business Plan FormulationProvide inputs to RBM on all activities effecting the functional P&L like quarterly budgets, annual targets, expansion plan etc.
• Develop and approve the annual business targets of the respective regions based on the sales targets driven by the corporate, market analysis on potential sales for the next year, and develop state-wise/ brand-wise/ variant-wise/ targets

• Annual business plan
• Year on Year business growth

• Sales: Evaluation and Control: Conducting Business Performance ReviewsMonitor the financial performance of the areas against budgets to identify areas of unsatisfactory performance; propose countermeasures and potential performance improvement opportunities periodically
• Develop and implement reporting & review mechanisms to track operational performance and propose course correction & corrective action, as appropriate.

• Business performance review calendar
• Percentage of deviation from target achievement

Sales: Trade Marketing1. Create and seek approvals on marketing plans and budgets for LFS stores in coordination with Lead LFS Operations W&A after analysing the markets & competition

2. Create and seek approvals on the annual overhead expenses in the assigned area which include VM fixtures, travel expenses etc.

3. Design and develop the marketing support to the LFS stores in terms of VM updation, gift with purchase introduction, promotions etc.

4. Develop proposals on innovative ways of promotion and negotiate with local stakeholders

• Annual marketing calendar
• Increase in sales
• Increase in customer satisfaction scores

Sales: Trade Operations: Scheme Management1. Provide inputs to RBM to develop nation-wide schemes

2. Design, develop and seek budget approvals on region specific schemes for potential seasonal improvement in sales

• Scheme roll out
• Adherence to timelines

Sales: Trade Operations: Incentive Management1. Ensure smooth execution of the annual incentive schemes for the staff

2. Conduct quarterly review to assess the effectiveness of the incentive scheme and propose course corrections accordingly

• Incentive scheme management
• Number of cases of non-compliance

• Sales: Trade Operations: Training and DevelopmentConduct training need identification exercise for all ABMs and coordinate with the HR team to execute trainings
• Ensure new product introduction training and retraining to all store staff in coordination with the HR team

• Annual training calendar
• Effectiveness of training
• Increase in sales

• Sales: Trade Operations: Recruitment & Selection Conduct interviews to support selection for critical positions in the region with coordination from the HR teams

• Recruitment policy
• Quality of new hires

• People & Talent ManagementDrive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged.
• Mentor and develop staff using a supportive and collaborative approach.
• Ensure talent pipeline is created by succession planning for the critical positions in the region.
• Set Objectives for Reportees aligned to the organizational /functional.
• Liaise with HR on vacant positions.

• Employee Engagement
• Performance
• Diversity & Integration

Work Experience

Product knowledge -

Good Market understanding

Team Handling