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App Marketing Executive

3 years

0 Lacs

gurugram haryana india

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing healthcare engagement drive retention retargeting communication notifications content design report mapping optimization metrics writing analytics firebase collaborative

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Location:

Company:

About Us

App Marketing Executive

Key Responsibilities

  • Drive

    user acquisition, engagement, retention, and reactivation

    through innovative campaigns
  • Plan and execute

    retargeting campaigns

    to bring back inactive users and improve conversions
  • Conduct

    cohort analysis

    to optimize funnels and improve customer lifetime value (LTV)
  • Create impactful

    in-app communication, push notifications, and campaigns

    to engage users

  • Increase DAU (Daily Active Users) and MAU (Monthly Active Users)

    through targeted initiatives
  • Focus on

    driving revenue

    from app users by optimizing user journeys and conversion points
  • Collaborate with product, content, and design teams to deliver seamless user experiences
  • Track, measure, and report

    campaign performance, DAU/MAU growth, and revenue metrics

Requirements

  • 1–3 years of experience in app marketing or digital marketing
  • Strong knowledge of

    retargeting, cohort mapping, funnel optimization, and growth metrics (DAU/MAU, ARPU, etc.)

  • Excellent

    communication and writing skills

  • Experience with

    CleverTap

    or other app marketing/analytics tools (Firebase, MoEngage, Mixpanel, etc.) is a strong plus
  • Ability to take ownership, work independently, and thrive in a fast-paced startup environment

What We Offer

  • A chance to directly impact the

    growth and revenue

    of a healthcare-tech startup
  • Collaborative and supportive team environment
  • Competitive salary and growth opportunities


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