App Growth Manager - Paid Marketing

Job Title:

Location:

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Role Overview:

We are seeking an experienced and data-driven App Growth Manager – Paid Marketing

You’ll be a key player in the growth team, responsible for strategizing and executing paid campaigns to grow our app user base efficiently and sustainably.

Key Responsibilities:

• Plan, execute, and optimize 

  paid user acquisition campaigns

   across Google UAC and Apple Search Ads.
• Manage large-scale ad budgets with 

  ROI-first thinking

  .
• Continuously 

  analyze campaign data

  , identify trends, and implement data-backed optimizations.
• Conduct 

  A/B testing

   for creatives, keywords, and bidding strategies.
• Collaborate with the design team for ad creatives and with the product team for growth alignment.
• Regularly monitor and report 

  CAC, LTV, ROAS

  , and key growth KPIs.
• Stay updated with the latest platform updates, ad formats, policies, and competitive trends.
• Explore new user acquisition channels and tools to scale further.
• Participate in 

  ASO (App Store Optimization)

   and its alignment with paid efforts.
• Take ownership of the 

  full funnel growth

   – from installs to in-app conversions and retention

Requirements:

• 2–3 years of experience

   in performance marketing for mobile apps (Android & iOS).
• Proven expertise in 

  Google UAC

   and 

  Apple Search Ads

  .
• Experience managing 

  high ad spends

   with a focus on performance and scalability.
• Strong analytical skills; familiarity with tools like Firebase, Appsflyer, Google Analytics, and Excel.
• Deep understanding of user behavior, mobile marketing metrics, and attribution.
• Excellent communication skills and ability to work cross-functionally.
• A proactive mindset and hunger to grow in a fast-paced app environment.

What We Offer:

• Opportunity to work with a fast-scaling mobile app company impacting millions of users.
• Competitive 

  salary

   and 

  performance-based perks

• Ownership and autonomy in growth strategy.

• Collaborative and innovation-driven work culture.

• Long-term growth and leadership opportunities within the team.

Industry

• IT Services and IT Consulting