Job
Description
We're looking for a data-driven and creative ASO Specialist to own our app store presence across iOS and Android platforms. You’ll be responsible for improving organic visibility, conversion rates, and install growth through keyword optimization, creative testing, metadata management, and store experimentation.You’ll work cross-functionally with product, design, analytics, and performance marketing teams to build and scale our organic acquisition engine globally.Key ResponsibilitiesConduct keyword research to optimize app titles, subtitles, keyword fields, and descriptions.Own and manage A/B testing for app icons, screenshots, videos, and descriptions on Google Play and Apple App Store.Monitor and report on app store performance metrics (impressions, downloads, CVR, keyword rankings, etc.).Collaborate with design to develop engaging store creatives aligned with user behavior and trends.Stay up-to-date with ASO trends, algorithm updates, and best practices across geographies.Work with localization teams to implement and optimize localized listings for target markets.Partner with paid UA and product marketing teams to align on overall growth strategy and messaging.Required Skills & Qualifications2+ years of proven ASO experience in B2C mobile apps (health, fitness, finance, or productivity a plus).Strong understanding of both Apple App Store and Google Play Store ecosystems and ranking algorithms.Hands-on experience with ASO tools like AppTweak, MobileAction, Sensor Tower, or AppRadar.Experience running creative A/B tests using Google Play Experiments or Custom Product Pages.Solid grasp of keyword optimization strategies, CVR drivers, and metadata structuring.Familiarity with localization processes and keyword research in multiple languages.Analytical mindset with proficiency in tools like Excel/Google Sheets.Ability to write compelling, user-centric copy tailored to audience segments.Nice-to-HaveExperience with Apple Search Ads and understanding its interplay with ASO.Background in SEO or UA is a plus.Working knowledge of Firebase, GA4, App Store Connect, and Play Console analytics.Experience launching apps in new markets or across diverse geographies.Why Join Us?You’ll be at the forefront of mobile growth for a fast-scaling app used by millions.We empower ownership; bring your ideas to life with full autonomy and impact.Collaborate with a passionate team that values experimentation, data, and bold thinking.
