App Growth Head (B2C App)

Experience Required

Job Purpose:

Key Responsibilities

App Growth & Acquisition-

• Drive new user acquisition through performance marketing, app store optimization, and partnerships.
• Analyze app download metrics and identify opportunities to scale footprints.
  

Engagement Strategy-

• Develop engagement strategies to increase app stickiness and time spent.
• Leverage analytics to understand which products/features are most viewed and optimize accordingly.
  

Retention & Conversion-

• Implement strategies to reduce app uninstall rates.
• Drive conversion funnel from first interaction to transaction/business impact.
  

Data-Driven Insights & Reporting-

• Track, measure, and report KPIs across acquisition, engagement, retention, and conversions.
• Benchmark against top apps (fintech, e-commerce, lifestyle) like Navi, CRED, Paytm, Porter, Myntra.
  

Leadership & Team Management-

• Lead and mentor a team of 15, ensuring high performance and alignment with business goals.
• Collaborate cross-functionally with Product, Marketing, and Tech teams.
  

Innovation & AI Adoption-

• Incorporate AI-driven insights and performance marketing strategies to improve targeting, personalization, and campaign efficiency.
  

• Strong expertise in app growth, product management, and digital marketing.
• Proven track record in acquisition, engagement, retention, and conversion strategies.
• Deep understanding of mobile app analytics, funnels, ASO, and user behavior insights.
• Familiarity with AI-based marketing tools, personalization engines, and performance marketing campaigns.
• Strong leadership, stakeholder management, and strategic thinking.
  

Qualifications & Experience-

• Minimum 12–14 years of relevant experience in app management, growth, or digital product leadership.
• Experience leading mid to large teams (10+ members).
• Exposure to fintech/e-commerce/consumer apps preferred.
• Strong analytical mindset with hands-on experience in growth metrics and optimization.