Job
Description
Marketing Manager Role Overview: We are seeking a highly motivated and analytically driven Marketing Manager to lead marketing initiatives aligned with our growth strategy. The ideal candidate will be a B-School graduate (IIM or equivalent) with 2 - 5 years of experience in B2B or technology-focused marketing. Youll be instrumental in designing and executing end-to-end marketing campaigns, refining our go-to-market strategies, and positioning Antier as a thought leader in Blockchain, Web3, and AI. Key Responsibilities: Strategy & Planning: - Develop and implement comprehensive B2B marketing strategies targeting enterprise and startup clients. - Conduct market research, competitive analysis, and customer segmentation to inform campaigns. Campaign Management: - Lead integrated campaigns across digital channels (email, paid media, social, SEO/SEM, content). - Monitor campaign performance and optimize for ROI and lead conversion. Content & Messaging: - Collaborate with internal teams to create compelling content that highlights Antiers expertise in Blockchain, Web3, and AI. - Ensure consistency in messaging and brand voice across platforms. Lead Generation & Funnel Management: - Drive demand generation and nurture leads through targeted campaigns and marketing automation tools. - Work closely with the sales team to align on lead quality and conversion goals. Analytics & Reporting: - Analyze data and metrics to measure campaign success, user engagement, and market impact. - Provide actionable insights and regular performance reports to leadership. Brand Positioning: - Support PR, events, partnerships, and other brand-building initiatives. - Identify opportunities for thought leadership and media visibility. Requirements - MBA from IIM or an equivalent top-tier business school (mandatory preference). - 2 to 5 years of relevant marketing experience, preferably in B2B, SaaS, or technology-driven companies. - Strong analytical mindset with proficiency in tools like Google Analytics, HubSpot, SEMrush, etc. - Excellent verbal and written communication skills. - Demonstrated experience in leading end-to-end marketing campaigns. - Understanding or interest in emerging technologies like Blockchain, Web3, and AI (prior exposure is a plus). - Ability to work independently and thrive in a fast-paced, startup-like environment. - Availability to join within a reasonable notice period (preferred). What We Offer - Opportunity to work at the forefront of Web3 and emerging technologies. - A collaborative and innovation-driven culture. - Competitive compensation and benefits. - Fast-tracked growth opportunities for high performers. Apply Save Save Pro Insights
