Analytics Manager

As an Analytics Manager for a large-scale political campaign in Punjab, your role will involve leading the integration of digital and real-world data to develop effective campaign strategies. You should have a strong understanding of Punjab's demographic and political landscape, expertise in social and digital analytics, and the ability to translate raw data into actionable insights. **Key Responsibilities:** - Develop frameworks to integrate digital listening data with ground-level research and demographic information. - Create systems for structuring voter and campaign data for downstream use in paid media, push emails, and targeted outreach. - Establish taxonomies and processes to ensure data accessibility and actionability. - Lead analysis of online sentiment, conversations, and trends, contextualizing them with voter behavior and local issues. - Build models to identify voter micro-segments and recommend targeted strategies. - Provide insights to refine campaign messages and optimize channel mix. - Translate raw digital and field data into actionable insights for media planning and outreach teams. - Recommend deployment strategies for paid media spends. - Support the creation of audience segments for personalized interventions. - Develop advanced dashboards, trackers, and reports for campaign leadership. - Present insights clearly and highlight their significance for decision-making. - Ensure data-driven recommendations align with campaign objectives and voter engagement outcomes. - Set standards for data collection, classification, and integration. - Ensure accuracy, consistency, and timeliness of reporting. - Recommend process improvements and automation opportunities for data management. **Qualification Required:** - 5-7 years of experience in analytics, digital research, or campaign data strategy. - Ability to read and interpret Punjabi for accurate data analysis. - Proficiency in Hindi and English for cross-team collaboration. This 12-month contractual position in Mohali/Chandigarh may be renewed based on performance and project requirements. As an Analytics Manager for a large-scale political campaign in Punjab, your role will involve leading the integration of digital and real-world data to develop effective campaign strategies. You should have a strong understanding of Punjab's demographic and political landscape, expertise in social and digital analytics, and the ability to translate raw data into actionable insights. **Key Responsibilities:** - Develop frameworks to integrate digital listening data with ground-level research and demographic information. - Create systems for structuring voter and campaign data for downstream use in paid media, push emails, and targeted outreach. - Establish taxonomies and processes to ensure data accessibility and actionability. - Lead analysis of online sentiment, conversations, and trends, contextualizing them with voter behavior and local issues. - Build models to identify voter micro-segments and recommend targeted strategies. - Provide insights to refine campaign messages and optimize channel mix. - Translate raw digital and field data into actionable insights for media planning and outreach teams. - Recommend deployment strategies for paid media spends. - Support the creation of audience segments for personalized interventions. - Develop advanced dashboards, trackers, and reports for campaign leadership. - Present insights clearly and highlight their significance for decision-making. - Ensure data-driven recommendations align with campaign objectives and voter engagement outcomes. - Set standards for data collection, classification, and integration. - Ensure accuracy, consistency, and timeliness of reporting. - Recommend process improvements and automation opportunities for data management. **Qualification Required:** - 5-7 years of experience in analytics, digital research, or campaign data strategy. - Ability to read and interpret Punjabi for accurate data analysis. - Proficiency in Hindi and English for cross-team collaboration. This 12-month contractual position in Mohali/Chandigarh may be renewed based on performance and project requirements.