Analyst-Marketing

AMERICAN EXPRESS

1 - 7 years

8 - 9 Lacs

gurugram

Posted:1 hour ago| Platform:

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Skills Required

career development finance marketing operations competitive intelligence continuous improvement customer engagement stakeholder management analytics financial services product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Design and implement comprehensive end-to-end retention strategies for the Consumer Cards vertical.
Develop a detailed, hyper-segmented pre- and anti-attrition framework, utilizing predictive models created by analytics teams.
Execute targeted marketing initiatives, independently and in collaboration with internal partners, to reduce the number of high-risk customers initiating cancellation requests.
Drive ongoing enhancements to the overall retention framework by regularly refining save offers and strategies. Collaborate closely with stakeholders to implement aligned approaches, including planning weekly, fortnightly, or monthly meetings and call review sessions to improve save rates and efficiencies.
Implement segmented pre-attrition marketing interventions internally or via partners to deepen customer engagement and boost billings.
Demonstrate strong project and stakeholder management skills, effectively handling multiple priorities simultaneously.
Continuously use customer insights, market trends, competitive intelligence, and portfolio metrics to inform and optimize offer design and enhancements.
Partner with product, marketing, operations, and servicing teams to execute, monitor, and refine retention strategies for continuous improvement.

Qualification

3/+ years of overall experience with exposure to sales and marketing preferably in the financial services industry
Knowledge of Banking/Credit Card industry (market trends, economics, regulatory environment).
Superior analytical skills with a demonstrated ability to synthesize complex data into winning strategies and executable plans. Comfort with ambiguity and blue sky thinking.
Proven ability to influence and negotiate with and driving results through internal stakeholders.
Strong communication and presentation skills.
Proven results to drive optimal results and maximize business opportunities.
MBA preferred

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