Media Analyst TPA

Position Overview:

As a Media Analyst, you will support Target s on-platform Search Team to help meet the needs of Performance Marketing and Target s Retail Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in monitoring performance of campaigns in their business book and sharing recommendations with their brand partners. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate will have hands-on experience with search advertising platforms , bidding strategies , and a passion for leveraging data to drive advertising performance.

Responsibilities:

• Cultivate strong relationships with internal and external stakeholders, demonstrating a commitment to delivering exceptional service and impactful advertising solutions.

• Execute end-to-end campaign management seamlessly, collaborating with advertisers to align strategies and priorities.

• Track and communicate campaign performance through detailed, data-driven reports and insights, ensuring transparency and optimization.

• Partner with brand advertisers and internal account teams to analyze search ad performance and provide actionable, data-backed recommendations for improvement.

• Collaborate cross-functionally with teams such as Sales, Merchandising, Analytics, and Media Strategy to deliver cohesive, insights-led support that drives advertiser growth.

• Regularly monitor key performance metrics and implement proactive measures to enhance campaign outcomes.

• Advise brands on incremental investment opportunities, leveraging performance insights, category trends, and platform benchmarks.

• Share constructive feedback with product and platform teams to enhance campaign tools, reporting capabilities, and overall user experience

• Identify and assess emerging trends in platform usage and campaign performance to develop proactive support frameworks and best-practice playbooks.

• Co-lead business reviews and performance discussions with key internal stakeholders to align on strategy and growth opportunities.

About You:

• Bachelor s degree or higher in Marketing, Business, Economics, Analytics, or a related technical field.

• 4 - 7 years of experience in digital marketing, with a strong focus on search ads and bidding platforms .

• Proficiency with at least one or more retail media/search platforms (e.g., Google Ads, Amazon Ads, Criteo, Walmart Connect, Citrus Ad, Pacvue, Skai, etc.)

• Strong understanding of search marketing metrics and digital attribution models.

• Advanced Microsoft Excel & PowerPoint skills.

Non-Technical / Soft skills Requirement:

• Demonstrates exceptional communication skills and a strong ability to learn quickly.

• Maintains a high level of accuracy with strong attention to detail.

• Works effectively and independently with minimal supervision.

• Displays diligence, a solution-oriented mindset, and a proactive approach to problem-solving.

• Excels in project management, efficiently handling multiple tasks and deadlines while ensuring precision and quality across all campaign deliverables.

• Shows curiosity and analytical acumen in identifying trends, resolving issues, and driving continuous optimization.