6 Media Analyst Jobs

Requirements: 5-6 years of experience in media analysis, strategic communications, public affairs, or political consulting. Strong understanding of Maharashtra s political landscape, media ecosystem, and cultural nuances. Proven experience in content strategy, narrative development, and reputation management. Excellent analytical, research, and storytelling skills. Proficiency with media monitoring tools, social listening platforms, and data visualization (preferred). Fluency in English, Marathi, and Hindi is highly desirable. About the Role: We are seeking an experienced Media Analyst to join our team, supporting a leading political client in Maharashtra. The candidate will be responsible for monitoring, analyzing, and interpreting news and media narratives across traditional and digital platforms. Based on insights, they will craft strategies to either amplify favorable narratives or correct unfavorable ones, strengthening the client s digital brand and overall public image. Key Responsibilities: Monitor mainstream media, digital platforms, and social media for relevant news and emerging narratives related to the client and the broader political landscape. Analyze media coverage to identify trends, sentiment, risks, and opportunities. Develop comprehensive narrative frameworks and content strategies aligned with the clients digital branding goals. Collaborate with content, design, and social media teams to implement narrative strategies across platforms. Prepare regular reports, insights, and actionable recommendations for senior leadership. Build and manage a network of media sources to support real-time information flow. Support crisis communication efforts by swiftly identifying and mitigating negative narratives

About Adsparkx: Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad- tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands. Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com/ Job Title: Media Analyst- Search Arbitrage Job Location: Sector 66, Gurugram, Haryana Employment Type: Full Time Experience Required : 7-10 years The objective of this role is: To develop, execute, and optimize high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites. This role focuses on leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency Key Responsibilities: Campaign Development and Management: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement. Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality. Audience Research and Segmentation: Identify high-value target audiences using Facebooks advanced targeting features. Test and refine audience segments based on performance. A/B Testing: Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes. Trend Monitoring and Competitor Analysis: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities. Requirements and skills: Technical Skills o Facebook Ads Manager Expertise: Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns. o Pixel Setup and Management: Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. o Campaign Optimization Tools: Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. o Ad Placement Strategies: Understanding of Facebooks placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively. Analytical Skills o Data Analysis and Reporting: Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. o A/B Testing Proficiency: Experience running tests for ad creatives, audiences, and placements to determine what works best. o Performance Monitoring: Consistent tracking of KPIs and actionable insights to improve campaign outcomes. Creative Skills o Ad Copywriting: Crafting compelling ad copy that resonates with target audiences and drives action. o Graphic Design Knowledge: Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals. o Video Editing: Understanding of short-form video content creation for ads (e.g., Reels and Stories). o Understanding User Intent: Creating content that aligns with the user s journey and intent. Strategic Skills o Audience Research: Ability to define, segment, and target audiences using Facebook s advanced targeting features. o Retargeting Strategies: Experience in setting up retargeting campaigns for lapsed or high-intent users. o Competitor Analysis: Researching competitors ad strategies to identify gaps and opportunities. o Trend Awareness: Staying updated on Facebook ad trends, algorithm changes, and best practices.

Designation: Executive - Paid Media Job Location: Pune (On-Site) Experience: 1-2 years About Amura Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India. The companys ethos is built upon the philosophy of Marketing Engineered, an approach that delivers marketing sales solutions through innovative ideas in design, engineering and technology. Role in the Organization: Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients. Responsibilities: Design, Execute, and Maintain ROI-Focused Pay Per Click Paid Social campaigns. Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc. Optimize existing PPC campaigns for new clients. Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance. Conduct in-depth competitive analysis within our clients locations and industries. Daily, weekly, and monthly reporting for all clients Skills Required: Paid Media Analyst with relevant experience of at least 1 year Knowledge of search engine marketing and keyword research knowledge of social media marketing and audience research Exposure to other channels than Google Facebook will be preferred. Ability to understand the target audience and plan campaigns accordingly Exposure to client communication Google AdWords Certified Google Analytics Certified Proficiency in Google Sheets and MS Excel is required.

Job Title: Search Arbitrage Media Analyst Location:Gurgaon Department: Marketing / Media Buying / Digital Advertising Job Summary: We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a strong background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns. Key Responsibilities: Campaign Management: Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain). Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic. Search Arbitrage Execution: Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI. Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively. Data Analysis and Reporting: Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns. Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities. A/B Testing and Optimization: Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA. Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations. Traffic and Conversion Optimization: Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste. Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent and profitable traffic acquisition. Collaboration with Creative Teams: Work closely with creative and content teams to ensure the alignment of ad creatives with campaign goals. Ensure that landing pages and offers are aligned with the best practices for high conversions. Budget and Spend Management: Efficiently allocate and manage budgets to maximize the performance of campaigns across all channels. Monitor pacing and ensure that spend is in line with campaign goals while maintaining profitability. Key Requirements: Proven experience (2-4 years) managing paid search campaigns on Google Ads, Facebook Ads, and Native Advertising platforms (Taboola, Outbrain). Experience in search arbitrage strategies with a deep understanding of bidding, targeting, and content monetization. Skills: Strong analytical skills, with proficiency in Google Analytics, Facebook Insights, and other native platform analytics. Experience with A/B testing, conversion rate optimization (CRO), and ad optimization. Expertise in campaign tracking and ROI analysis, with a keen ability to improve ROAS and CPC. In-depth knowledge of keyword research, traffic acquisition, and media buying strategies. Familiarity with tools like Excel, Google Sheets, and Google Data Studio for reporting and data manipulation. Technical Skills: Advanced knowledge of Google Ads (Search, Display, YouTube) and Facebook Ads (including Facebook Business Manager). Experience with native advertising platforms like Taboola, Outbrain, Revcontent, or similar. Familiarity with automation tools and bid management platforms (e.g., Marin Software, Kenshoo). Soft Skills: Detail-oriented, with excellent problem-solving and troubleshooting abilities. Strong communication skills to work across teams and report on campaign performance. Highly organized with the ability to manage multiple campaigns and priorities. Ability to work in a fast-paced, data-driven environment and make quick adjustments based on campaign performance. Preferred Qualifications: Experience with Google Tag Manager, Google Search Console, and Facebook Pixel. Understanding of SEO and how it integrates with paid media campaigns. Background in content marketing or media buying agencies is a plus. Why Join Us: Opportunity to work with a dynamic, data-driven team focused on performance marketing. Gain exposure to cutting-edge digital advertising platforms and technologies. Competitive compensation with performance-based incentives. If you re passionate about search arbitrage, paid media optimization, and driving measurable results through platforms like Facebook, Google, and Native, we d love to hear from you!

Designation: Team Lead - Paid Media Experience: 3 - 4 years Job Location: Pune (On-site) About Amura: Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India. The companys ethos is built upon the philosophy of Marketing Engineered, an approach that delivers marketing sales solutions through innovative ideas in design, engineering, and technology. Role in the Organization: Amura is looking for a Digital Marketing specialist with at least 3+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin, Shopping Ads, Amazon Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients. Responsibilities: Manage the day-to-day campaign activities including the campaign setups, performance review, daily optimization, reporting analysis 100% ownership of day-to-day campaign execution reporting in a timely manner Must have a thorough understanding of GTM GA4 implementation troubleshooting Collaborate with client servicing teams in formulating monthly reports client meetings on a monthly basis. Identify and execute optimization recommendations to increase campaign ROI ensuring week-on-week target achievement Assist with campaign technical implementation and support troubleshooting. Create campaign reports for clients Skills Required: Paid Media Analyst with relevant experience of at least 2 years (Google FB) Marketplace Experience will be an added advantage Skills in managing and manipulating data in Excel/Sheets. Knowledge of overall digital marketing and ecosystem Ability to ensure ownership take responsibility Ability to understand the target audience and plan campaigns accordingly Exposure to client communication Able to drive inferences based on data

Role: Media Analyst Salary range:11-12 LPA Location: Pune Experience: 2-8 Years Looking for an enthusiastic and hard-working Media Analyst to join its clients Pune team! Our clients analysts assess traditional, social, and broadcast media from all over the world to provide our clients with a highly refined view of their most important coverage. This role manages multiple accounts and daily deliverables that help our clients identify pertinent trends in their media coverage. In addition to conducting analysis, Media Analysts ensure data quality, lead account-specific trainings, and assist cross departmental teams on day-to-day client relations. This person should be a self-starter, deadline-oriented, enjoy a dynamic work environment, thrive in high-pressure situations, and have a keen eye for detail and quality. This position is an in-person position based in Pune, India, with working hours aligned with GMT. Responsibilities • Utilize our proprietary technology to prioritize and analyze daily media content for clients • Curate daily customized client newsletters, highlighting significant company and stakeholder mentions as well as industry trends • Manage our internal account resources to provide accurate analysis and insights to teams and clients • Develop and lead account-specific trainings based on account analysis and client preferences • Collaborate with Associate Analysts, other Media Analysts, Reporting Specialists, and the Strategic Partnerships team to achieve customer goals and provide in-depth media analysis Job Requirements • Undergraduate degree, preferably in communications, journalism, public relations, English, or business • 4-5 years of work experience in a similar industry • Strong reading comprehension in English, interpersonal communication, time management, and problem-solving skills • Ability to manage and analyze large amounts of media coverage and succinctly communicate trends and insights • Intellectual curiosity, accountability, and a team player Nice to Haves • A background in media or communications sector • A passion for reading the news and staying up to date with current events Interested share resumes at surekha.rp@federalsoftsystems.com Thanks & Regards, Surekha RP Senior HR 9573948067