Senior Media Analyst - Search Arbitrage

Adsparx

7 - 10 years

5 - 9 Lacs

gurugram

Posted:1 day ago| Platform:

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Skills Required

data analysis assurance google analytics illustrator competitor analysis video editing media analyst research photoshop catering

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Development and Management: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement.
Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments.
Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality.
Audience Research and Segmentation: Identify high-value target audiences using Facebooks advanced targeting features. Test and refine audience segments based on performance.
A/B Testing: Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes.
Trend Monitoring and Competitor Analysis: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities.

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