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Specialist - Digital & Data

Specialist - Digital & Data

Cargill

4 - 9 years

7 - 12 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

digital marketing front end email marketing marketing strategy business analytics campaign optimization media advertising digital platforms user interface research content creation analytics marketing performance analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose and Impact

The Specialist Digital & Data will be aligned to Cargill??s Animal Nutrition and Health business in India. You will execute the defined digital marketing strategy and business plan for the Dairy Feed business within the assigned one or more digital channels, explain the relationship to the broader organization''s mission, vision and values and partner cross functionally to achieve business goals. In this role, you will apply your general knowledge of digital platforms, systems and tools to develop content for a digital presence.

Key Accountabilities

Lead moderately complex digital marketing campaigns and several aspects of the execution plan, such as digital marketing campaign planning and execution, content creation and posting, web updates, campaign optimization, email marketing and digital channel integration
Support digital channel management through use of front-end interactive technologies, including usability, design, user interface and device strategy, facilitating an understanding of engagement metrics and providing regular moderately complex performance analysis
Perform moderately complex data, research and benchmarking techniques to support the marketing channels and customer touchpoint analysis
Maintain an understanding of relevant technology, external regulation and industry best practices through ongoing education, attending conferences and reading specialist media
Track and analyze performance metrics across digital strategies and contribute to adjust approaches to drive continuous improvement across digital channels
Support the development of search engine optimization planning and activities to increase organic web traffic
Support the development and delivery of paid search, social media and display advertising
Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff

Qualifications

Minimum Qualifications

Full time MBA with at least 4 years of experience post qualification.

Preferred Qualifications

At least 2 years of digital marketing and business analytics experience (executing campaigns via social media channels such as YouTube, Instagram, Facebook etc)
At least 2 years of digital marketing experience in the B2C sector
Exposure to the Dairy Feed sector is an added advantage
Experience in search engine optimization execution
Experience in website content execution

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Specialist - Digital & Data