Job
Description
Adsparkx is a leading Global Performance Marketing Agency headquartered in India, empowering brands since 2014 by assisting them in acquiring high-quality and engaging users globally through data-driven decisions. The team at Adsparkx comprises of innovators, hustlers, and ad-tech experts who aim to bring about disruptive change in the industry by delivering empowered and customized digital experiences to consumers and brands. With a diligent workforce, Adsparkx operates globally and has offices in Gurgaon, Chandigarh, Singapore, and the US, providing services such as Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. The agency values partnerships and has sustained relationships with renowned brands like Assurance IQ, Inc, Booking.com, and Groupon, having guided over 200 brands towards success. If you are seeking to revolutionize your brand's game, you can explore more about Adsparkx at their website - https://adsparkx.com As a Media Analyst specializing in Search Arbitrage, you will be based in Sector 66, Gurugram, Haryana, working full-time with 7-10 years of experience. Your primary objective will be to craft, execute, and optimize high-performance Facebook ad campaigns designed to drive profitable traffic to search arbitrage websites. This role emphasizes utilizing audience targeting, creative ad strategies, and data-driven decision-making to enhance return on ad spend (ROAS) while ensuring consistent traffic growth and cost-efficiency. Key Responsibilities: - Campaign Development and Management: Design, launch, and oversee Facebook ad campaigns tailored for search arbitrage, optimizing ad copy, visuals, and landing pages to enhance click-through rates (CTR) and engagement. - Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI), utilizing Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. - Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS, reducing CPC while upholding traffic volume and quality. - Audience Research and Segmentation: Identify high-value target audiences using advanced targeting features, testing and refining audience segments based on performance. - A/B Testing: Conduct experiments with different ad creative, placements, and targeting strategies to refine campaigns for improved outcomes. - Trend Monitoring and Competitor Analysis: Stay abreast of the latest Facebook ad trends and search arbitrage practices, analyzing competitor strategies to identify opportunities. Requirements and Skills: Technical Skills: - Proficiency in Facebook Ads Manager for campaign setup, management, and analysis. - Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. - Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. - Understanding of Facebook's ad placement options and effective utilization. Analytical Skills: - Interpretation of metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. - Experience in A/B testing for ad creatives, audiences, and placements to determine effective strategies. - Consistent tracking of KPIs and deriving actionable insights for campaign enhancement. Creative Skills: - Crafting compelling ad copy that resonates with target audiences. - Basic design skills or experience in tools like Canva, Photoshop, or Illustrator for ad visuals. - Understanding of short-form video content creation for ads and aligning content with user intent. Strategic Skills: - Defining, segmenting, and targeting audiences using advanced features. - Setting up retargeting campaigns for lapsed or high-intent users. - Researching competitor ad strategies and staying updated on industry trends and best practices.,
