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Analyst – Campaign Operations & Analytics

3 - 5 years

0 Lacs

Pune Maharashtra India

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

analytics marketing analysis data strategies sas design crm analyze reports support testing management tableau power metrics collaboration communication

Work Mode

On-site

Job Type

Contractual

Job Description

Analyst – Campaign Operations & Analytics

Location

Experience Required

Analysts



Key Responsibilities:

  • Design and execute marketing campaigns using

    SAS Direct

    ,

    SQL

    , and

    SAS CI 360

  • Maintain and optimize existing SAS campaign configurations to ensure timely execution
  • Collaborate with CRM, analytics, and marketing teams to define campaign KPIs and target segments
  • Analyze campaign performance and provide actionable insights to improve ROI and audience engagement
  • Develop automated dashboards and performance reports using BI tools
  • Support A/B testing strategies and provide post-campaign evaluations
  • Ensure high data quality and campaign accuracy


Required Skills:

  • Proficiency in

    SAS Direct

    ,

    SQL

    , and campaign management tools
  • Working knowledge of

    SAS CI 360

    and BI platforms (Tableau, Power BI, etc.)
  • Ability to analyze marketing metrics and translate insights into strategy
  • Strong collaboration and communication skills


Preferred Skills

  • Exposure to

    SAS RTDM

    is a plus.

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