Amazon PPC Expert

Overview

We are seeking a dynamic and results-driven Account Manager to join our team. The ideal candidate will be responsible for managing client accounts and fostering strong relationships to drive business growth.

Key Responsibilities:

Campaign Management:

• Create, monitor, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
• Conduct in-depth keyword research and implement both manual and automated bidding strategies.
• Develop campaigns targeting competitor products and refine targeting based on performance metrics.

Performance Optimization:

• Analyze campaign performance data to identify trends and actionable insights.
• Continuously optimize campaigns to achieve target ACOS, increase ROI, and drive profitable sales.
• Implement negative keywords to reduce wasted ad spend.

Strategic Planning:

• Collaborate with the product and marketing teams to align PPC strategies with overall business goals.
• Design ad strategies for new product launches and promotional events.
• Stay updated on Amazon’s ad platform updates, trends, and industry best practices.

Reporting and Analysis:

• Provide regular performance reports and dashboards to stakeholders, highlighting key metrics like ACOS, CTR, conversion rate, and ad spend.
• Recommend actionable changes based on data analysis and campaign performance.

Competitor Analysis:

• Perform in-depth competitor analysis to identify opportunities and improve positioning.
• Develop strategies to outbid competitors while maintaining profitability.

Required Skills and Qualifications:

• Proven experience managing Amazon PPC campaigns with demonstrable results in reducing ACOS and increasing sales.
• Strong understanding of Amazon Seller Central and its advertising platform.
• Proficiency in tools like Helium 10, Jungle Scout, DataDive, or other keyword and analytics tools.
• Analytical mindset with excellent data interpretation skills.
• Knowledge of e-commerce and consumer behavior.