Amazon PPC Executive

Day to day responsibilities(1-3 Years Experience)

• Campaign Management

  : Develop, implement, and manage PPC advertising campaigns on Amazon, including sponsored products, sponsored brands, and sponsored displays, to meet specific goals such as increasing sales, improving visibility, and maximizing ROI.

• Keyword Research

  : Conduct thorough keyword research to identify relevant and high-performing keywords for PPC campaigns. Continuously refine keyword strategies to optimize campaign performance and reach target audiences effectively.

• Ad Creative Optimization

  : Collaborate with the creative team to develop compelling ad creative that resonate with Amazon customers and drive clicks and conversions. Test different ad formats, messaging, and imagery to identify the most effective approaches.

• Bid Management

  : Monitor and adjust keyword bids and budgets to ensure campaigns are meeting performance targets within specified cost-per-click (CPC) and return-on-ad-spend (ROAS) goals. Implement bidding strategies to maximize ad visibility and efficiency.

• Performance Analysis

  : Regularly analyze campaign performance metrics, including click-through rate (CTR), conversion rate, ACoS (advertising cost of sales), and overall sales impact. Identify trends, insights, and areas for optimization to continually improve campaign effectiveness.

• New Product Launch Support

  : Drive sales and visibility for newly launched products on Amazon through strategic PPC campaigns. Develop launch strategies, including keyword targeting, bid optimization, and ad creative, to generate traction and accelerate sales growth

• Competitor Analysis

  : Stay informed about competitors' advertising strategies and marketplace trends. Conduct competitive analysis to identify opportunities for differentiation and optimization within our PPC campaigns.

• Collaboration

  : Work closely with cross-functional teams, including marketing, sales, and product development, to align PPC strategies with overall business objectives. Communicate campaign performance, insights, and recommendations to stakeholders regularly.

• Adherence to Policies

  : Ensure compliance with Amazon's advertising policies and guidelines to maintain account health and avoid potential issues or penalties.

Eligibility

Proven experience managing PPC advertising campaigns on Amazon, preferably within an e-commerce or retail environment.

In-depth knowledge of Amazon's advertising platform (Seller Central and/or Vendor Central) and its features, including campaign structures, targeting options, and reporting capabilities.

Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Proficiency in using PPC management tools and analytics platforms (e.g., Amazon Advertising Console, Google Analytics, etc.).

Excellent communication skills, both verbal and written, with the ability to articulate complex concepts to various stakeholders.

Detail-oriented with a focus on continuous optimization and improvement.