AJO Specialist (Adobe Journey Optimizer)

Role Overview:

AJO Specialist

customer experiences.

Key Responsibilities:

• AJO Platform Management

  : Design, implement, and manage customer journeys on the Adobe Journey Optimizer platform, ensuring personalized and smooth experiences for our customers.

• Customer Segmentation

  : Develop and execute strategies for effective customer segmentation to drive engagement and maximize conversion rates.

• Campaign Creation & Automation

  : Build and create dynamic marketing campaigns from the ground up, automating them across various channels (email, SMS, push notifications) to deliver the right message to the right audience at the right time.

• Journey Orchestration

  : Oversee the orchestration of customer journeys, ensuring consistency and optimization across all touchpoints for a unified experience.

• Collaboration with CDP Specialist

  : Work closely with the

  Customer Data Platform (CDP) Specialist

  to define and refine audience segments for more precise targeting and campaign effectiveness.

• Collaborate with Analytics Team

  : Partner with the

  Analytics Team

  to leverage insights that inform decisions, helping to refine and optimize campaigns and customer journeys.

• Customer Collaboration

  : Engage with customers to better understand their needs and refine journeys, ensuring that the campaigns resonate and address pain points effectively.

Qualifications:

• Education

  : Bachelor's degree in

  Business

  ,

  Engineering

  , or a related field.

• Experience

  : 2-5 years of experience in

  marketing automation

  or

  customer experience platforms

  , with a minimum of

  2 years

  on the Adobe Journey Optimizer platform.

Skills:

• Strong expertise in

  multi-channel marketing

  (email, SMS, push, etc.).
• Proven experience in

  customer segmentation

  ,

  campaign creation

  ,

  campaign automation

  , and

  journey orchestration

  .

• Communication

  : Exceptional verbal and written communication skills with the ability to collaborate effectively with cross-functional teams.

• Problem-Solving

  : Strong analytical and problem-solving abilities to continuously optimize and refine customer journeys.