AJO Specialist (Adobe Journey Optimizer)

4 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Contractual

Job Description

Experience:


Responsibilities

  • Configure and manage multi-channel journeys (email, SMS, push, in-app).
  • Design and implement real-time triggers for orchestration.
  • Integrate RT-CDP audiences into AJO workflows.
  • Configure offer decisioning, branching, and personalization rules.
  • Conduct QA and testing of journeys before launch.
  • Monitor live journeys and optimize based on performance.


Skills & Qualifications

  • Deep knowledge of Adobe AJO and real-time orchestration.
  • Experience in journey design and cross-channel campaign execution.
  • Familiarity with RT-CDP audience segmentation and activation.
  • Strong troubleshooting and optimization skills.

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