Ads Specialist

Job Description

Job Description: We are seeking a highly skilled and strategic Ads Manager to oversee and optimize advertising campaigns across multiple platforms, including Facebook, Instagram, YouTube, LinkedIn, and Google. The ideal candidate will have extensive experience in campaign creation, budget management, audience targeting, and performance analysis. Responsibilities: · Plan, create, and manage advertising campaigns across Facebook, Instagram, YouTube, LinkedIn, and Google Ads. · Develop and implement effective strategies to maximize ROI on advertising spend. · Monitor and optimize campaigns regularly to improve key performance metrics (CPC, CTR, CPA, ROAS). · Conduct thorough audience research and segmentation to ensure precise targeting. · Design and test ad creatives, including images, videos, and copy, to identify high-performing content. · Analyze and report on campaign performance, providing actionable insights and recommendations. · Collaborate with marketing and content teams to align ad strategies with broader business goals. · Stay updated on platform algorithm changes, trends, and best practices. · Manage and allocate advertising budgets efficiently to meet campaign objectives. · Utilize A/B testing and other experimental methods to enhance campaign effectiveness. Requirements: · Proven experience (3+ years) in managing paid advertising campaigns on Facebook, Instagram, YouTube, LinkedIn, and Google. · Strong knowledge of advertising platforms, analytics tools, and best practices. · Demonstrated ability to manage and optimize advertising budgets efficiently. · Experience with audience targeting, A/B testing, and performance tracking. · Proficiency in Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other ad tools. · Strong analytical skills and attention to detail for campaign analysis and optimization. · Creative mindset for developing engaging ad content and strategies. · Excellent communication and teamwork skills. · Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Preferred Skills: · Certification in Google Ads, Facebook Blueprint, or other advertising platforms. · Experience with programmatic advertising and remarketing campaigns. · Knowledge of SEO principles and their integration with paid advertising. What We Offer: · Competitive salary based on experience. · Opportunity to work with a dynamic and growth-focused team. Job Type: Full-time Pay: ₹15,000.00 - ₹50,000.00 per month Benefits: Paid time off Schedule: Monday to Friday Night shift