Ads Specialist

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Meta Ads Manager and Google Ads platforms.
• Develop targeting strategies, ad creatives, and copy that align with business goals.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Optimize campaigns for maximum ROI, CTR, and conversions.
• Monitor daily campaign performance and adjust strategies as needed.
• Prepare performance reports with insights and recommendations for improvement.
• Stay updated on platform updates, algorithm changes, and new ad formats.
• Collaborate with the marketing and design teams to ensure brand consistency in ad visuals and messaging.

Required Skills & Qualifications:

• Proven experience managing Meta Ads (Facebook, Instagram) and Google Ads campaigns.
• Strong understanding of CPC, CPM, CTR, ROAS, and other ad metrics.
• Experience with A/B testing and conversion tracking tools (Google Analytics, Meta Pixel, etc.).
• Excellent analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Certification in Google Ads or Meta Blueprint is a plus.

Preferred Experience:

• Minimum 1–3 years of experience in digital advertising or performance marketing.
• Experience with e-commerce, lead generation, or brand awareness campaigns.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person