📍 Location: Kolkata 🕒 Job Type: Full-Time 🎯 Experience Level: Fresher to Mid-Level 💰 Salary: ₹12,000 – ₹18,000 CTC per month (based on experience & skills) About the Role We’re on the lookout for a results-oriented Google & Meta Ads Specialist to plan, manage, and optimize paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms. Whether you’re a fresher with hands-on training or someone with up to 1–2 years of experience, if you're creative, analytical, and driven by data and results — we’d love to hear from you! Key Responsibilities Plan, execute, and optimize paid ad campaigns on Google (Search, Display, PPC) and Meta (Facebook & Instagram). Conduct keyword research, audience segmentation, ad copy creation, and A/B testing. Monitor and analyze daily campaign performance and make real-time adjustments to maximize results. Work closely with the design and content teams to create compelling ad creatives. Track and report key performance metrics including CTR, CPC, CPA, ROAS, and conversion rates. Implement conversion tracking via GA4, Meta Pixel, and other tools for accurate data reporting. Stay updated with the latest trends, platform updates, and best practices in paid media. Present insights and recommendations to the internal team or clients. Requirements 0–2 years of experience in managing Google & Meta ad campaigns (internships or training count). Certifications in Google Ads and/or Meta Blueprint are a plus. Understanding of ad formats, targeting strategies, and bidding methods. Familiarity with tools like Google Analytics, Meta Ads Manager, and Excel/Sheets. Strong communication, time management, and analytical skills. Self-motivated, proactive, and capable of meeting tight deadlines. What We Offer Monthly salary: ₹12,000 – ₹18,000 CTC (based on experience and performance). Opportunity to work with a collaborative and creative team. Access to the latest tools, resources, and industry certifications. On-the-job learning and mentorship from experienced professionals. Performance-based increments and growth opportunities. A friendly, supportive, and fast-paced work environment. Ready to grow your digital marketing career? Apply now or connect with us directly on LinkedIn. 📩
