Adobe Launch - Tag Management

Role Overview: As an experienced professional in tag management, your role will involve implementing and managing Adobe Launch for efficient tag management. You will collaborate with cross-functional teams to gather requirements for tracking and analytics, create and maintain data layers, and design tag configurations to ensure compliance with best practices. Utilizing debugging tools to troubleshoot data discrepancies and monitoring tag performance will be key responsibilities. You will also execute cross-domain tracking for a seamless user experience and provide training and support to stakeholders on Adobe Launch functionalities. Regular audits of tagging implementations, staying updated with industry trends, and working closely with developers to integrate tags with web applications are part of your tasks. Furthermore, you will assist in the overall performance optimization of digital marketing efforts, document processes and strategies for effective knowledge transfer, and engage with clients to understand their analytics needs and provide solutions. Participation in project planning and execution to ensure timely delivery of tasks is also expected. Key Responsibilities: - Implement and manage Adobe Launch for efficient tag management - Collaborate with cross-functional teams to gather requirements for tracking and analytics - Create and maintain data layers to facilitate accurate event tracking - Design and test tag configurations to ensure compliance with best practices - Utilize debugging tools to troubleshoot and resolve data discrepancies - Monitor tag performance and ensure the reliability of the analytics setup - Execute cross-domain tracking for a seamless user experience - Provide training and support to stakeholders on Adobe Launch functionalities - Perform regular audits of tagging implementations for continuous improvement - Stay updated with industry trends and best practices in tag management - Work closely with developers to integrate tags with web applications - Assist in the overall performance optimization of digital marketing efforts - Document processes and strategies for effective knowledge transfer - Engage with clients to understand their analytics needs and provide solutions - Participate in project planning and execution, ensuring timely delivery of tasks Qualifications: - Bachelor's degree in Computer Science, Information Technology, or related field - Proven experience with Adobe Launch or similar tag management solutions - Strong knowledge of JavaScript and web technologies - Familiarity with analytics tools such as Google Analytics, Adobe Analytics - Experience in data layer concepts and implementation - Hands-on experience with debugging tools like Google Tag Assistant - Understanding of SEO principles and their impact on tagging - Excellent problem-solving skills and attention to detail - Strong communication and interpersonal skills - Ability to work independently and collaboratively in a team environment - Experience in project management and ability to manage multiple tasks - Knowledge of privacy regulations and data protection standards - Proficiency in MS Office Suite and project management tools - Willingness to learn and adapt to new technologies and methodologies - Strong analytical skills and ability to interpret data effectively,