33 Tag Management Jobs

As a Digital Analytics Manager, you will play a crucial role in leading the digital analytics function and providing strategic insights for our digital ecosystem. Your responsibilities will involve collaborating with various teams to ensure data-driven decision-making, efficient project execution, and measurable ROI. **Key Responsibilities:** - Lead Adobe Analytics and Adobe Launch implementations across multiple digital platforms (web/mobile). - Oversee the end-to-end tagging lifecycle from solution design, implementation, QA, to reporting and validation. - Collaborate with key business stakeholders to scope new analytics requests, translate them into actionable technical requirements, and lead their execution. - Manage a team of analysts and tagging specialists to ensure timely delivery, prioritization, and quality of digital analytics deliverables. - Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives. - Develop and maintain documentation including SDRs (Solution Design References), implementation specs, and governance frameworks. - Monitor data accuracy, troubleshoot discrepancies, and manage change control processes. - Provide strategic insights and data storytelling to leadership to support business goals, product enhancements, and campaign performance. - Own revenue forecasting, budgeting, and resource planning for the analytics function. - Stay current with industry trends, Adobe product updates, and best practices in tag management and privacy compliance (GDPR, CCPA, etc.). **Required Skills & Experience:** - 10-15 years of experience in digital analytics, with a strong focus on Adobe Analytics (AA) and Adobe Launch. - Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients. - Deep understanding of digital data layers, tagging strategies, and data governance. - Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams. - Excellent project management skills with the ability to lead multiple initiatives in parallel. - Clear understanding of business KPIs and ability to tie digital analytics outputs to business impact. - Strong analytical mindset and problem-solving skills, including the ability to work with large datasets. - Hands-on experience with data visualization tools (Adobe Workspace, Power BI, Tableau, etc.). - Comfortable presenting to senior leadership and translating data into meaningful business recommendations. **Nice to Have:** - Experience with Adobe Experience Platform WebSDK (AEP WebSDK) - Familiarity with Customer Journey Analytics (CJA) and Adobe Target - Working knowledge of JavaScript, HTML, and debugging tools (e.g., Charles Proxy, Adobe Debugger) - Understanding of privacy regulations and consent management tools,

We are looking for a highly skilled and experienced Adobe Experience Cloud Solutions Architect with expertise in Adobe AEP (Adobe Experience Platform), AEM (Adobe Experience Manager), Adobe Target, and Adobe Analytics. This position is suited for someone with a robust technical background, a consulting mindset, and hands-on involvement in extensive digital transformation projects related to Adobe's marketing and experience platforms. As an Adobe Experience Cloud Solutions Architect, your responsibilities will include leading Adobe AEP implementations focusing on data collection strategies, schema design, and WebSDK deployments. You will architect and deliver AEM solutions, including cloud migrations such as transitioning from Sitecore to AEM as a Cloud Service. Designing and implementing personalization strategies using Adobe Target across various enterprise web properties will also be a key aspect of your role. Additionally, you will implement Adobe Analytics and facilitate the migration to CJA (Customer Journey Analytics) as part of modernization efforts. Your expertise will be crucial in providing guidance on Adobe Experience Cloud products to both internal and client teams. Collaboration with cross-functional teams, including business stakeholders, to extract value from Adobe solutions will be essential. Furthermore, you will closely work with implementation partners on delivery engagements. The ideal candidate should possess hands-on experience with Adobe AEP, AEM, Target, and Adobe Analytics. Expertise in WebSDK migration and deployment, along with experience in tag management and data layer design, is required. A strong architectural understanding of AEM Cloud Services and headless CMS integrations is crucial. Demonstrated success in migration projects, such as Sitecore to AEM and AppMeasurement to WebSDK, is preferred. A Bachelor's Degree in Engineering or a related field is necessary. Excellent communication and stakeholder management skills are vital for this role. The ability to work comfortably in agile environments and manage multiple enterprise clients is also expected. Preferred qualifications include Adobe Certifications in AEP, AEM, or Analytics, experience working with global enterprise clients, and a minimum of 12+ years of overall experience with at least 10 years in Adobe Experience Cloud. This is a full-time position with work from office (WFO) only. The job location is in Surat, India. For further details, please contact [email protected],

GlobalLogic is seeking a dynamic Javascript/Web Developer interested in transitioning to the role of Product Support Engineer. As a Senior Engineer (Javascript - Product Support) with at least 2 years of experience, you will leverage your web development skills to provide support, address issues, and enhance products. Collaboration with various teams such as development, business, and customer support is pivotal to ensure a seamless user experience and tackle technical challenges effectively. The ideal candidate should have a minimum of 3 years of experience in Software Support and Technical Support for Technical Products. Strong written and verbal communication skills are essential, along with a Bachelor's degree in computer science or a related field. The role demands 24x7 availability and the ability to offer technical support via telephone and email while maintaining detailed support case records. Proactively validating and reporting customer-reported product bugs, troubleshooting and resolving customer issues, and educating users on tool usage are key responsibilities. Additionally, testing new products, identifying trends, and maintaining accurate product documentation are crucial tasks to be performed professionally and within specified timelines. Proficiency in HTML, JavaScript, Perl, Web 2.0, web services, and familiarity with Internet/Digital Marketing concepts are required. Experience with data insertion and reporting APIs (SOAP, REST), Mobile and Video programming solutions, and Tag Management tools is advantageous. Candidates should possess the ability to diagnose and troubleshoot complex analytic implementation issues and have a practical understanding of JQuery, Angular JS, and other JS frameworks. Knowledge of API (SOAP/REST), statistical analysis for business problem-solving, and working in multi-platform technology companies is preferred. Exposure to Google, Tealium, Salesforce, and Pega technologies, as well as advanced Excel and PowerPoint skills, would be beneficial. Some background in digital marketing, CRO, digital analytics, decisioning, personalization, recommendations, or UX disciplines is a plus. At GlobalLogic, we prioritize a culture of caring, where inclusivity, support, and personal growth are paramount. Continuous learning and development opportunities are offered to enhance skills and advance careers. Employees engage in meaningful work, contributing to impactful projects that drive innovation and change. The company values work-life balance and flexibility, providing various career areas, roles, and work arrangements to suit individual needs. GlobalLogic prides itself on being a high-trust organization, emphasizing integrity, trust, and ethical practices. GlobalLogic, a Hitachi Group Company, is a respected digital engineering partner to leading global companies, spearheading digital transformation since 2000. Collaborating with clients worldwide, GlobalLogic creates intelligent products, platforms, and services that redefine industries and drive business growth.,

You will be responsible for Adobe Analytics tag management, development, and implementation using tools like Adobe Launch, GA4, and Tealium IQ. Your main tasks will involve developing Adobe Analytics solutions for clients, which includes data modeling, implementation, and configuration. Additionally, you will be tasked with designing and executing marketing automation workflows using Adobe Campaign to enhance customer engagement. Collaboration with cross-functional teams will be essential to integrate Adobe Analytics with various systems like SQL databases and Tableau dashboards. Your role will also involve troubleshooting issues related to Adobe Analytics implementation and providing technical support to address any problems that may arise. It will be crucial for you to stay updated with the latest developments in Adobe Analytics and recommend best practices for optimization. Moreover, your experience in client-side and server-side JavaScript development will be beneficial in fulfilling the requirements of this role.,

In this role, your responsibilities will include designing and developing digital analytics data collection requirements, analyzing data for data quality issues, conducting cross-partner QA both pre- and post-launch to ensure accurate data flows into Adobe Analytics and Adobe Target. You will be building a robust data architecture that maps business requirements to specific variables (eVars, props, and events) and conducting collaborator interviews to identify data and analytics needs for the organization. Moreover, you will manage the analytics technology roadmap, work with the business and other key collaborators to understand requirements, act as a liaison between the Business and IT, and ensure analytics technology requests are completed within a reasonable timeframe and to a high degree of quality. You are expected to have expert knowledge of Adobe Analytics and Adobe Target products, a good understanding of creating reports, implementing data collection through Adobe Tags, and testing and debugging tags manually and/or by using debugging tools such as Observe point or Omnibus. Additionally, you will conduct forensic analysis, stay ahead of issues and trends in online marketing with a focus on analytics, interact comfortably with various levels of management, lead multi-functional teams, and work with business leaders in Marketing, Digital Business, and Analytics to achieve results. You will provide oversight, coaching, and mentoring for an internal implementation team and 3rd party vendor partners, recommend data governance models, and ensure data quality, consistency, and compliance. To be successful in this role, you will need a 4-year Bachelor's Degree in Mathematics, Statistics, MIS, Business, or other relevant fields, along with 2 or more years of digital analytics or technology experience providing leadership in the digital analytics domain and related technology. Hands-on experience in designing and handling data collection for Adobe Analytics, Adobe Target, and Adobe Tags is a must, as well as deep technical expertise in the Adobe Suite, specifically the Adobe Experience Cloud. You should also be an expert in solution design, architecture, implementation, and QA processes related to tagging requirements and tag management across partners. Preferred qualifications that set you apart include demonstrable experience in the technical implementation of Adobe Tags, Adobe Analytics, Adobe Target platforms and programs, with ACE certification strongly preferred. At Emerson, the workplace prioritizes valuing, respecting, and empowering every employee to grow. The culture encourages innovation, collaboration, and diverse perspectives, recognizing that great ideas come from great teams. Continuous career development, an inclusive culture, mentorship, training, and leadership opportunities are provided to support your success. Competitive benefits plans, medical insurance, Employee Assistance Program, employee resource groups, paid parental leave, vacation, holiday leave, and flexible time off plans contribute to employee wellbeing. Emerson is a global leader in automation technology and software, helping customers in critical industries operate more sustainably and improve productivity, energy security, and reliability. The company offers equitable opportunities, celebrates diversity, embraces challenges, and believes in making an impact across various countries and industries. If you have a disability and require assistance in applying for a position at Emerson, please contact idisability.administrator@emerson.com.,

You will be responsible for leading our web analytics efforts by implementing and optimizing web analytics tools to drive business insights and enhance website performance. Your main responsibilities will include managing the implementation and configuration of tools such as Google Analytics and Amplitude, ensuring accurate data collection, and tracking. You will collaborate with developers and stakeholders to guarantee proper tagging and data collection across all web properties. Additionally, you will analyze web traffic, user behavior, and conversion funnels to identify trends and opportunities for improvement. Furthermore, you will develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and provide actionable insights to stakeholders. You will conduct ad-hoc analysis to answer specific business questions and translate complex data into clear presentations for both technical and non-technical audiences. Proactively identifying areas for website optimization based on data analysis and user behavior will be a key part of your role. You will collaborate with marketing, product, and development teams to implement A/B tests and optimization strategies, ensuring alignment with business objectives. To be successful in this role, you should have 5-7 years of experience in web analytics with a focus on implementation and analysis. Hands-on experience with at least one web analytics tool and tag manager implementation is required. A deep understanding of web analytics methodologies, strong analytical skills, and the ability to communicate complex data effectively are essential. It is important to stay updated with the latest trends and best practices in web analytics. This position is based in Hyderabad.,

You will be working as a Technical Services Engineer at Adara, a global leader in permissioned data and verified identity. In this role, you will be responsible for designing, implementing, and delivering integration solutions to enable Adara to receive data from data providers and consortium partners. Additionally, you will develop tools and dashboards to automate repeatable work and ensure data integrity. Your main responsibilities will include onboarding integrations, post-deployment support, and engineering and cross-functional collaboration. During the onboarding process, you will collaborate with customers, consortium partners, and data providers to understand specific requirements and propose optimal solutions for data exchange. You will lead and assist in new partner and client onboarding through various methods such as Web SDK implementation, batch-file processing, and API integrations. Furthermore, you will provide guidance on website/tag management configurations and assist in onboarding customers to Adara's Consortium. In the post-deployment phase, you will work independently or collaboratively to resolve client concerns, questions, and technical issues related to Web SDK, API, or legacy pixel integrations. You will also be responsible for communicating technical concepts to both technical and marketing-focused audiences, improving internal processes, and conducting data auditing, analysis, and configuration for customers and partners. In terms of engineering and cross-functional collaboration, you will enhance and maintain data collection web applications and APIs with support from the Engineering team. You will drive continuous improvements in the implementation methodology by collaborating with Product, Data Science, and Engineering teams. Additionally, you will collaborate across multiple cross-functional team members to support Adara's Consortium customers, develop automations for operational efficiencies, and create dashboards for monitoring. To excel in this role, you should have at least 5 years of experience in writing and deploying production code, along with 3 years of client-facing and customer service experience. A strong orientation to technology, excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, as well as experience with cloud-based information systems are essential. Proficiency in Python or scripting with REST APIs, experience in web or app development and deployment, and familiarity with Google Big Query or similar SQL environments are preferred. Solid debugging and troubleshooting skills, understanding of the marketing technology landscape, knowledge of Tag Management platforms, and data management skills are also beneficial for this position.,

As an Automation Engineer at Barry-Wehmiller, you will have the opportunity to work on cutting-edge projects within the manufacturing technology and services industry. This role requires hands-on experience in PLC programming, HMI/SCADA development, Python scripting, basic HTML, assembly checkout, field commissioning, and code maintenance using GitHub for version control. Ideal candidates will have a background in industries like printing, packaging, and paper converting. Your responsibilities will include designing, developing, and testing PLC applications using B&R Automation Studio / Beckhoff Twin CAT, creating HMI solutions using mapp View and HTML5-based customization, as well as performing on-site assembly checkout, FAT, and commissioning at customer sites. You will also be expected to manage source code using GitHub, collaborate with cross-disciplinary teams, and mentor junior team members. Key Requirements: - Proficiency in PLC programming with B&R Automation Studio and Beckhoff Twin CAT - Experience in developing and customizing HMI using mapp View and IGNITION platforms - Hands-on experience in machine assembly checkout, I/O verification, and field commissioning - Knowledge of integrating HMI/SCADA systems with IoT systems using OPC UA, MQTT, etc. - Familiarity with Python scripting, HTML/JavaScript, and MS SQL Server for database integration - Ability to generate system documentation, user manuals, and test reports - Strong communication, teamwork, and problem-solving skills - Willingness to travel to Europe and the U.S. for short-term field commissioning or project support Qualifications: - Bachelor's degree in electrical/electronics engineering, mechatronics, or computer science - Minimum 8 years of industrial automation experience with 4+ years in HMI/SCADA projects - Experience with OEMs in packaging, printing, or converting industries is preferred At Barry-Wehmiller, we offer more than just a job. We provide an environment where you can enhance your skills, work on impactful projects, and collaborate with industry experts. If you are looking to be part of a global team that values excellence and innovation, we encourage you to apply. Our inclusive culture welcomes individuals from diverse backgrounds, and we are committed to providing reasonable accommodations during the interview process. Watch this video by our CEO, Mr. Bob Chapman, on Truly Human Leadership to learn more about our people-first philosophy.,

The Delta Technology Hub at Delta Air Lines is dedicated to contributing to the company's mission of connecting people and cultures globally through innovation and technology. As a part of the transformation agenda, the Hub plays a crucial role in delivering high-value, niche, and innovative solutions that enhance customer experiences. As a member of this dynamic team, you will be responsible for various key areas: Strategic Content Design & Implementation: - Provide guidance on visual systems for promotional pages and microsites in alignment with Delta's brand standards. - Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. Content Experimentation & Optimization: - Collaborate with marketers to test copy variations and persuasive language combinations for performance improvement. - Drive experimentation and optimization strategies for core landing pages to meet retailing needs. Design System Advocacy: - Influence the development of new design system components to enhance customer journeys. - Ensure scalability and alignment of content strategies with future UX system evolution. Microsite Ownership: - Lead the end-to-end design and build of microsites, ensuring strategic alignment and high-quality execution. Governance & Alignment: - Align content strategies with Delta's UX content governance frameworks and systems. - Ensure content compliance with accessibility standards and supports seamless contextual flows such as flight deals and travel inspiration. To succeed in this role, you should possess: - A bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. - 3-6 years of experience in content strategy, UX writing, or digital content creation. - Experience in working on cross-functional teams and user-centered design principles. - Proficiency in tools such as Figma, Content DAMs, Adobe Experience Manager (AEM), and familiarity with tag management systems. - Strong communication skills, ability to provide feedback, and translate complex ideas into user-friendly content. - Comfortable working in agile environments and managing multiple projects. - Understanding of web development technologies like HTML, CSS, and JavaScript, as well as web and mobile design guidelines and accessibility standards. Preferred qualifications that will give you a competitive edge include strong cross-functional collaboration skills, previous retail, airline, or e-commerce design experience, knowledge of Adobe MarTech tools, and proficiency in HTML, CSS, and JavaScript. Join our team at Delta Air Lines and be a part of shaping memorable customer experiences through innovative digital content strategies.,

Job Description: As a Paid Media Manager, you will play a crucial role in a Digital Marketing Agency by developing, executing, and optimizing paid digital campaigns across various platforms such as Meta, Google, and Marketplace ecosystem. Your primary focus will be on leading businesses with a mix of branding and performance campaigns, with the opportunity to manage app campaigns as well. You will work closely with Account teams to translate client needs into effective campaign strategies that exceed expectations. Additionally, you will be responsible for creating detailed and technical reports to showcase campaign performance for both clients and internal stakeholders. Mentoring junior team members and collaborating with ad tech vendors to execute campaigns will also be part of your key responsibilities. Having experience with ad serving solutions, tag management, and operations will be advantageous, along with a proven track record of managing multiple projects simultaneously. Your ability to stay organized and efficient in a fast-paced work environment will be crucial for success in this role. In addition to the above responsibilities, you will be expected to understand business outcomes from clients, create compelling pitches that include media strategy and execution plans, and drive new client closures. Your pitch quality, depth of thinking, and storytelling ability in presentations will be essential in communicating strategic digital media plans to CXOs. You will be required to develop innovative solutions to position the agency as a cutting-edge source for digital media strategy. Creating digital media strategy and campaign plans, iterating as needed, and securing approval from clients will also be part of your role. Overall, you should have a minimum of 5 years of experience working in media technology platforms, possess a team player mindset, and think strategically to drive business outcomes effectively. Skills Required: - 2.5 - 3+ years of experience in media technology platforms - Understanding of marketing funnels and media planning - Proficiency in Syndicated tools such as GA, GDS, GTM, Comscore, etc. - Familiarity with optimization platforms and trafficking platforms - Proficiency in Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.) - Strong team player with the ability to think strategically - In-depth understanding of Meta, Google, and marketplace ecosystem - Experience with third-party platforms is a plus,

As a Senior Digital Marketing Specialist at Social Beat Digital Marketing Agency, you will be responsible for developing, executing, and optimizing campaigns across various digital platforms. Your focus will be on driving impactful branding and performance initiatives within the Meta, Google, and Marketplace ecosystem. We are looking for analytically minded professionals who are eager to join our innovative team in this rapidly evolving industry. Your key responsibilities will include executing, managing, and optimizing paid digital campaigns using native and third-party tools. You will collaborate with account teams to create effective campaign strategies, develop comprehensive performance reports, and manage ad tech vendors for seamless campaign execution. Additionally, you will mentor junior team members, leverage ad serving solutions, and maintain efficiency while handling multiple projects in a dynamic environment. To excel in this role, you must have experience with media technology platforms, a strong understanding of marketing funnels and media planning processes, and proficiency in tools like Google Analytics, Google Data Studio, Google Tag Manager, and Comscore. Familiarity with optimization and trafficking platforms, as well as proficiency in Microsoft Office Suite, will be essential. A collaborative mindset, strategic thinking abilities, and effective implementation skills are also required. Preferred qualifications for this position include an in-depth understanding of the Meta, Google, and marketplace ecosystem, experience in managing app campaigns, knowledge of third-party platforms, and a proven track record of handling multiple projects simultaneously. Familiarity with advanced ad tech solutions and emerging digital marketing trends will be advantageous. This is a full-time position with a day shift schedule. If you are a smart, passionate professional looking to make a significant impact in the digital marketing space, we encourage you to apply and be a part of our dynamic team at Social Beat Digital Marketing Agency.,

You should have 12+ years of experience in digital marketing technologies with a minimum of 4-5 years specifically in Optimizely web experimentation. Your expertise should include designing and setting up A/B tests, multivariate tests, and personalization campaigns using Optimizely Web and Feature Experimentation. Collaborating with product managers, UX designers, and developers to define hypotheses, KPIs, and success metrics for experiments is essential. Monitoring test performance, conducting analyses, and sharing insights with stakeholders are key responsibilities. Additionally, accuracy in experiment implementation through QA and debugging is crucial. You will work closely with developers to ensure the integration of tracking requirements and data layers as needed. Documenting learnings, contributing to the experimentation knowledge base, and staying updated with experimentation best practices and new Optimizely capabilities are part of the role. Proficiency in A/B testing, statistical analysis, interpreting test results, and using web analytics tools like Google Analytics or Adobe Analytics is required. Strong knowledge of HTML, CSS, and JavaScript debugging is preferred. In the realm of Google Analytics Reports, you will develop and maintain custom reports, dashboards, and automated insights for stakeholders. Conducting in-depth analyses to identify user behavior trends, funnel drop-offs, and conversion optimizations is crucial. Expertise in GA4 properties, events, custom dimensions, BigQuery exports, and GA4 Explore is necessary. You will also be responsible for presenting clear, actionable findings and recommendations to senior leadership and should have experience in writing SQL queries in BigQuery. General skills required include excellent analytical, communication, problem-solving, and presentation abilities. Knowledge in Tag management systems like Tealium Tag Manager will be beneficial for this role.,

As the Manager, Ad Ops Technical Operations at Synchrony, your role is crucial in ensuring the correct deployment and maintenance of tracking tags/pixels/APIs across websites and apps to enable post-campaign analysis, optimization, and personalization. You will collaborate with various teams to guarantee accurate tagging and tracking architecture, perform A/B testing, diagnose and resolve issues related to tag firing, and execute quality assurance across client websites. Your responsibilities also include managing technical documentation, training others on related materials, and handling special projects as assigned. To qualify for this role, you should possess a Bachelor's degree in computer science, Information Services, Information Technology, or equivalent experience in Marketing. You must have at least 2+ years of experience in implementing client-side and server-side tagging within tag management systems like Tealium and Google Tag Manager. Proficiency in JavaScript, HTML, jQuery, JSON, and DOM manipulation is essential, along with a solid understanding of marketing technology landscape and experience with APIs for server-to-server tagging. Desired characteristics for this role include a solid knowledge of the ad operations media landscape, strong organizational skills, effective communication abilities, experience in Agile project management, and familiarity with project management software such as MS Project and AtTask/Workfront. Experience with tools like Tealium's server-side solution, Event Stream, or Postman for API-based platforms would be advantageous. You should have a minimum of 2+ years of experience in the BFSI sector or a Media agency. The work timings for this position are from 05:00 PM to 02:00 AM (IST). Internal candidates applying for this role should ensure they meet the eligibility criteria, update their professional profile on Workday, and inform their manager and HRM before applying. Employees at certain levels within the organization are eligible to apply based on specific criteria outlined internally. If you are looking to advance your career in a fast-paced environment and contribute to maximizing results and maintaining a competitive edge in the dynamic market, this role offers you the opportunity to showcase your technical expertise and make a significant impact on Synchrony's brand presence.,

Position Summary : We are looking for an analytically minded Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus. We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry. Key Responsibility Areas : Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools. Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs. Develop in-depth and technical reporting to showcase performance, both for clients and within the agency. Manage ad tech vendors to execute campaigns. Mentor junior team members. Experience with ad serving solutions, tag management, and operations is a strong plus. Proven record of managing multiple projects at once. Ability to stay highly organised and efficient in a fast-paced, rigorous work environment. Skills : ? 2.5 - 3+ years of experience working in media technology platforms. ? Demonstrates understanding of marketing funnels and media planning. ? Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc) ? Understanding of optimization platforms & trafficking platforms ? Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc) ? Team player ? Thinks Strategically ? In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus Show more Show less

As an ideal candidate for this role, you should possess a strong set of skills and experiences in the field of digital analytics, particularly in the utilization of Adobe Analytics. Your proficiency in using Adobe Analytics should be demonstrable, showcasing your ability to navigate Adobe Analytics Workspace for reporting purposes. Additionally, you should have hands-on experience in website and mobile app tagging and reporting. Furthermore, your expertise should extend to tag management solutions, with a preference for Adobe Launch. You should be comfortable handling multiple tags and extensions, ensuring smooth implementation and operation. In terms of technical skills, you should be adept in JavaScript, CSS selectors, HTML, and page structure. While experience with AEM data layer and WebSDK implementation would be beneficial, familiarity with Adobe Developer Console & APIs is also advantageous. Your role will involve managing the end-to-end analytics lifecycle, which includes requirements gathering, technical translation, implementation strategy, and analysis & reporting. It is crucial that you are well-versed in documentation processes such as SDR creation and Tech Specs, following Adobe's best practices. Moreover, your background should encompass experience in A/B testing, product optimization strategies, market research, and competitive analysis. Additional technical skills in SQL, Python, Cognos, Tableau, and Power BI would be considered a plus. As a professional in this field, you should excel in data visualization, creating impactful visual representations to complement and enrich your analysis. Strong critical thinking skills are essential, enabling you to interpret web metrics, feedback, and benchmarks to align with overarching business objectives effectively.,

You will be an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. The agency brands are consistently recognized as being among the world's creative best. Annalect India plays a key role for group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. As we are growing rapidly, we are looking for talented professionals to join us on this journey. Let's build this, together. Your responsibilities will include administrative and monitoring tasks such as monitoring data capture and flow via the TMS to partners on web analytics reporting, as well as stewarding new partner integrations and synchronizations. You will also work closely with the Strategy and Digital Analytics teams to build reporting for campaign optimization and retargeting requirements, collaborate with the tag management solution team on providing inputs for the tagging solutions, and liaise with ad technology vendors for required reporting. Additionally, you will develop and maintain process plans on reporting and monitor and evaluate resource utilization. As for qualifications, we are looking for candidates with a minimum of 2-4 years of experience in web analytics reporting using GA4 and Adobe Analytics. Experience with GA4 and AA is mandatory, along with expertise in GA4 migration, custom metrics, custom dimensions, eVars, props, events, and other technical areas of GA4/AA. Knowledge of digital privacy standards, cross-browser adaptability, supporting the data strategy for Web Analytics reporting, and understanding of front-end web development languages such as JavaScript, HTML, CSS, and Dynamic Scripting are essential. Proficiency in SQL, Excel, dashboarding, and related areas as required from a reporting perspective is also required. Furthermore, expert knowledge of digital privacy standards, consent manager, and GA4 reporting, experience with URL tagging and URL structure at an advanced level, familiarity with ad tech platforms for unified reporting of GA4/AA, strong understanding of web technologies, and knowledge of Web Analytics reporting technical configuration and reporting are necessary. A background in the digital marketing or related sector, especially on-site tracking tools, and the ability to work as a self-starter, highly motivated individual with minimal supervision are preferred. You should be able to work under pressure, be organized, and capable of managing tasks efficiently.,

About the Role In this opportunity as a Senior Digital Analyst, you will: Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities. Co-own digital feature wishlist (s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog. Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured. Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. Serve as a trusted consultant for digital analytics strategy. Shift Timings: 12 PM to 9 PM (IST). Work from office for 2 days in a week (Mandatory). About You You're a fit for the role of Senior Digital Analyst, if you background includes: Bachelor s or Master s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines. 6 to 8 years experience in marketing or digital analytics roles. 3+ years of hands-on web analytics experience with Adobe Analytics. Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis. Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation. Strong work ethic, attention to detail, ability to own and drive work forward, communication. Positive attitude, adaptable to change.

At TRKKN, you will be part of a dynamic team that thrives on the challenge of elevating our client's data-driven businesses. As a premier European Google partner specializing in Google Cloud & Google Marketing Platform, we drive innovation in digital marketing solutions. Working in a diverse and international environment alongside 240+ Trakkies from over 25 nationalities and proficient in 20+ languages, you will experience unparalleled growth opportunities in the ever-evolving digital landscape. Your role will involve implementing and managing digital analytics and media tags in web environments, translating solution design documentation into technical implementation requirements, and ensuring the quality assurance of data collection across browsers and apps. By prioritizing timely task delivery and supporting large-scale digital analytics implementations, you will contribute to the continuous improvement and optimization of data flows. Additionally, you will collaborate with various technology stacks such as Google, Adobe, Facebook, and Salesforce to develop data connections and troubleshoot data quality issues. To excel in this position, you should have a minimum of 2 years of experience in a technical role within digital analytics, ad operations, programmatic, or martech. Proficiency in front-end web development languages like JavaScript, jQuery, HTML, CSS, and React is essential. Strong communication skills and the ability to adapt to a rapidly changing environment are crucial. Expertise in digital privacy standards, knowledge of Google Analytics, and experience with tag management platforms are highly desirable. At TRKKN, we offer competitive compensation, knowledge-sharing opportunities, personal development plans, leadership training, and a hybrid work model. We value your contribution and provide an environment that fosters continuous growth and success for both you and the company. If you are ready to embark on a rewarding journey with us, we invite you to explore the exciting opportunities that await you at TRKKN!,

DMI is now a Encora company looking for a Customer Experience Personalization Engineer to join one of our largest healthcare clients! Required Skills: Design and implement Adobe Target activities (A/B, multivariate, experience targeting, recommendations, etc.) using both client-side (at.js) and server-side approaches. Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization. Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection. Implement flicker-less logic and performance optimization techniques for seamless user experiences. Write and maintain custom JavaScript code for personalized experiences, mboxes, and enhancements. Collaborate with UX, Product, Marketing, and Analytics teams to define personalization strategies and KPIs. Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions. Adobe Launch & Tag Management: Configure and manage Adobe Target implementation through Adobe Launch (Adobe Data Collection) Set up rules, data elements, and extensions within Adobe Launch Troubleshoot and optimize tag firing sequences and dependencies Ensure proper data layer implementation and integration

You will be joining our team as an Adobe Experience Platform (AEP) Specialist in Pune with 4 years of experience in a full-time role. Your main responsibility will involve implementing, configuring, and optimizing AEP solutions to enhance customer experience and digital marketing initiatives. To excel in this position, you should have a deep understanding of AEP components such as Customer Data Platform (CDP), Real-time Customer Profile, Journey Orchestration, and Adobe Launch. Hands-on experience with data integration and activation will be crucial for your success. Your key responsibilities will include leading the implementation and configuration of AEP solutions, managing customer data through the Customer Data Platform (CDP), designing and implementing customer journeys using Journey Orchestration, integrating AEP with various data sources, and generating reports and dashboards for tracking customer engagement and campaign performance. To be successful in this role, you should have at least 3 years of experience working with Adobe Experience Platform or similar digital marketing solutions. Proficiency in data integration, tag management, and digital analytics is essential, along with knowledge of JavaScript, APIs, and data management tools. Familiarity with other Adobe products like Adobe Analytics, Adobe Target, or Adobe Campaign will be advantageous. In addition to technical skills, strong problem-solving abilities, attention to detail, excellent communication and collaboration skills, and the ability to work in a fast-paced environment are also important qualities for this role. You should hold a Bachelor's degree in computer science, Marketing, or a related field, and relevant certifications in Adobe Experience Platform are preferred.,

Description We are seeking an experienced Adobe Analytics Developer to join our team in India. The ideal candidate will have a strong background in analytics implementation and a passion for data-driven decision making. Responsibilities Develop and implement Adobe Analytics solutions for various clients. Create and manage tracking plans to ensure accurate data collection. Collaborate with cross-functional teams to integrate analytics with marketing initiatives. Analyze data to provide actionable insights and recommendations. Maintain and optimize existing analytics implementations. Provide training and support to team members on Adobe Analytics tools. Skills and Qualifications 6-8 years of experience in Adobe Analytics or similar analytics tools. Proficient in JavaScript, HTML, and CSS for tracking implementation. Strong understanding of web analytics concepts and best practices. Experience with data visualization tools and techniques. Ability to interpret complex data sets and provide insights to stakeholders. Familiarity with Adobe Experience Cloud and related tools. Excellent problem-solving skills and attention to detail.

Adobe Analytics The Adobe Analytics engineer will oversee the strategic implementation, management, and optimization of Adobe Analytics solutions within the organization. This role requires a blend of technical expertise, leadership, and business acumen to drive data-driven decision-making and improve digital marketing and customer experiences. The Adobe Analytics Lead will be responsible for managing the analytics team, ensuring accurate and actionable reporting, optimizing tracking setups, and integrating analytics across digital touchpoints. The role involves close collaboration with cross-functional teams including marketing, product, IT, and data science to align analytics strategies with business goals. The ideal candidate will have strong technical knowledge of Adobe Analytics, a proven track record of leadership, and the ability to turn complex data insights into clear, strategic recommendations for stakeholders at all levels. Platform Implementation : Oversee the implementation and configuration of Adobe Analytics across various digital properties (websites, mobile apps, etc.), ensuring accurate data collection. Tag Management : Ensure the proper setup, configuration, and optimization of Adobe Analytics tags using tools like Adobe Dynamic Tag Manager (DTM) or Adobe Launch. Tracking Strategy Development : Design, implement, and optimize tracking strategies for various digital marketing channels, campaigns, and user interactions, including e-commerce transactions, form submissions, and other key user actions. Tool Integration : Manage the integration of Adobe Analytics with other business intelligence tools, marketing platforms (e.g., Adobe Experience Platform, Google Analytics), and CRM systems to ensure cohesive and comprehensive data flow. Third-Party Tools & Platforms : Oversee the integration of third-party analytics tools and platforms (e.g., A/B testing, heat mapping, email marketing tools) into Adobe Analytics, ensuring a unified approach to data collection. Process Improvement : Identify opportunities to optimize the tracking and reporting processes for increased efficiency, scalability, and accuracy. Data Quality Assurance : Regularly audit and troubleshoot the analytics platform to ensure data accuracy, consistency, and the elimination of tracking errors or discrepancies. Ensure that data governance, security, and privacy protocols are followed, especially in accordance with industry regulations (e.g., GDPR). Stakeholder Communication : Act as the primary point of contact for all Adobe Analytics-related initiatives and insights across the business. Cross-Functional Collaboration : Work closely with other departments (marketing, IT, operations) to ensure that analytics strategies are aligned with overall business goals. Strategic Reporting : Develop and implement data strategies that support the digital marketing and customer experience initiatives, aligning KPIs with business objectives. Cross-Channel Performance Analysis : Use Adobe Analytics to analyze user behavior and performance across multiple digital channels and touchpoints, ensuring a holistic understanding of the customer journey. Advanced Segmentation : Create advanced audience segments in Adobe Analytics to help personalize user experiences, improve targeting, and optimize digital campaigns. Performance Reporting : Generate daily, weekly, and monthly performance reports, providing detailed insights into digital performance metrics (e.g., traffic, conversion, engagement). Actionable Insights : Translate analytical findings into clear, actionable business insights, and present those insights to senior stakeholders and decision-makers. Custom Dashboards : Build and maintain custom dashboards tailored to different departments, ensuring that the business receives real-time data insights for decision-making. Qualifications & Skills : 4+ years experience working with Adobe Analytics or similar analytics platforms. Certifications in Adobe Analytics (e.g., Adobe Certified Expert, Adobe Certified Master) and other relevant analytics tools.

5+ years of experience in data management, marketing operations, sales operations • Familiarity with CRM systems Adobe analytics and data management tools like Interested candidates share on purnima.prometheus@gmail.com or whtsapp 9220927729

We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)

We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)