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2.0 - 5.0 years
0 Lacs
Gurugram, Haryana, India
On-site
Position Summary : We are looking for an analytically minded Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus. We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry. Key Responsibility Areas : Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools. Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs. Develop in-depth and technical reporting to showcase performance, both for clients and within the agency. Manage ad tech vendors to execute campaigns. Mentor junior team members. Experience with ad serving solutions, tag management, and operations is a strong plus. Proven record of managing multiple projects at once. Ability to stay highly organised and efficient in a fast-paced, rigorous work environment. Skills : ? 2.5 - 3+ years of experience working in media technology platforms. ? Demonstrates understanding of marketing funnels and media planning. ? Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc) ? Understanding of optimization platforms & trafficking platforms ? Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc) ? Team player ? Thinks Strategically ? In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus Show more Show less
Posted 1 day ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As an ideal candidate for this role, you should possess a strong set of skills and experiences in the field of digital analytics, particularly in the utilization of Adobe Analytics. Your proficiency in using Adobe Analytics should be demonstrable, showcasing your ability to navigate Adobe Analytics Workspace for reporting purposes. Additionally, you should have hands-on experience in website and mobile app tagging and reporting. Furthermore, your expertise should extend to tag management solutions, with a preference for Adobe Launch. You should be comfortable handling multiple tags and extensions, ensuring smooth implementation and operation. In terms of technical skills, you should be adept in JavaScript, CSS selectors, HTML, and page structure. While experience with AEM data layer and WebSDK implementation would be beneficial, familiarity with Adobe Developer Console & APIs is also advantageous. Your role will involve managing the end-to-end analytics lifecycle, which includes requirements gathering, technical translation, implementation strategy, and analysis & reporting. It is crucial that you are well-versed in documentation processes such as SDR creation and Tech Specs, following Adobe's best practices. Moreover, your background should encompass experience in A/B testing, product optimization strategies, market research, and competitive analysis. Additional technical skills in SQL, Python, Cognos, Tableau, and Power BI would be considered a plus. As a professional in this field, you should excel in data visualization, creating impactful visual representations to complement and enrich your analysis. Strong critical thinking skills are essential, enabling you to interpret web metrics, feedback, and benchmarks to align with overarching business objectives effectively.,
Posted 3 days ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
You will be an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. The agency brands are consistently recognized as being among the world's creative best. Annalect India plays a key role for group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. As we are growing rapidly, we are looking for talented professionals to join us on this journey. Let's build this, together. Your responsibilities will include administrative and monitoring tasks such as monitoring data capture and flow via the TMS to partners on web analytics reporting, as well as stewarding new partner integrations and synchronizations. You will also work closely with the Strategy and Digital Analytics teams to build reporting for campaign optimization and retargeting requirements, collaborate with the tag management solution team on providing inputs for the tagging solutions, and liaise with ad technology vendors for required reporting. Additionally, you will develop and maintain process plans on reporting and monitor and evaluate resource utilization. As for qualifications, we are looking for candidates with a minimum of 2-4 years of experience in web analytics reporting using GA4 and Adobe Analytics. Experience with GA4 and AA is mandatory, along with expertise in GA4 migration, custom metrics, custom dimensions, eVars, props, events, and other technical areas of GA4/AA. Knowledge of digital privacy standards, cross-browser adaptability, supporting the data strategy for Web Analytics reporting, and understanding of front-end web development languages such as JavaScript, HTML, CSS, and Dynamic Scripting are essential. Proficiency in SQL, Excel, dashboarding, and related areas as required from a reporting perspective is also required. Furthermore, expert knowledge of digital privacy standards, consent manager, and GA4 reporting, experience with URL tagging and URL structure at an advanced level, familiarity with ad tech platforms for unified reporting of GA4/AA, strong understanding of web technologies, and knowledge of Web Analytics reporting technical configuration and reporting are necessary. A background in the digital marketing or related sector, especially on-site tracking tools, and the ability to work as a self-starter, highly motivated individual with minimal supervision are preferred. You should be able to work under pressure, be organized, and capable of managing tasks efficiently.,
Posted 3 days ago
6.0 - 8.0 years
5 - 15 Lacs
Hyderabad, Telangana, India
On-site
About the Role In this opportunity as a Senior Digital Analyst, you will: Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities. Co-own digital feature wishlist (s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog. Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured. Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. Serve as a trusted consultant for digital analytics strategy. Shift Timings: 12 PM to 9 PM (IST). Work from office for 2 days in a week (Mandatory). About You You're a fit for the role of Senior Digital Analyst, if you background includes: Bachelor s or Master s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines. 6 to 8 years experience in marketing or digital analytics roles. 3+ years of hands-on web analytics experience with Adobe Analytics. Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis. Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation. Strong work ethic, attention to detail, ability to own and drive work forward, communication. Positive attitude, adaptable to change.
Posted 4 days ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
At TRKKN, you will be part of a dynamic team that thrives on the challenge of elevating our client's data-driven businesses. As a premier European Google partner specializing in Google Cloud & Google Marketing Platform, we drive innovation in digital marketing solutions. Working in a diverse and international environment alongside 240+ Trakkies from over 25 nationalities and proficient in 20+ languages, you will experience unparalleled growth opportunities in the ever-evolving digital landscape. Your role will involve implementing and managing digital analytics and media tags in web environments, translating solution design documentation into technical implementation requirements, and ensuring the quality assurance of data collection across browsers and apps. By prioritizing timely task delivery and supporting large-scale digital analytics implementations, you will contribute to the continuous improvement and optimization of data flows. Additionally, you will collaborate with various technology stacks such as Google, Adobe, Facebook, and Salesforce to develop data connections and troubleshoot data quality issues. To excel in this position, you should have a minimum of 2 years of experience in a technical role within digital analytics, ad operations, programmatic, or martech. Proficiency in front-end web development languages like JavaScript, jQuery, HTML, CSS, and React is essential. Strong communication skills and the ability to adapt to a rapidly changing environment are crucial. Expertise in digital privacy standards, knowledge of Google Analytics, and experience with tag management platforms are highly desirable. At TRKKN, we offer competitive compensation, knowledge-sharing opportunities, personal development plans, leadership training, and a hybrid work model. We value your contribution and provide an environment that fosters continuous growth and success for both you and the company. If you are ready to embark on a rewarding journey with us, we invite you to explore the exciting opportunities that await you at TRKKN!,
Posted 2 weeks ago
3.0 - 8.0 years
10 - 20 Lacs
Bengaluru
Work from Office
DMI is now a Encora company looking for a Customer Experience Personalization Engineer to join one of our largest healthcare clients! Required Skills: Design and implement Adobe Target activities (A/B, multivariate, experience targeting, recommendations, etc.) using both client-side (at.js) and server-side approaches. Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization. Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection. Implement flicker-less logic and performance optimization techniques for seamless user experiences. Write and maintain custom JavaScript code for personalized experiences, mboxes, and enhancements. Collaborate with UX, Product, Marketing, and Analytics teams to define personalization strategies and KPIs. Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions. Adobe Launch & Tag Management: Configure and manage Adobe Target implementation through Adobe Launch (Adobe Data Collection) Set up rules, data elements, and extensions within Adobe Launch Troubleshoot and optimize tag firing sequences and dependencies Ensure proper data layer implementation and integration
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
pune, maharashtra
On-site
You will be joining our team as an Adobe Experience Platform (AEP) Specialist in Pune with 4 years of experience in a full-time role. Your main responsibility will involve implementing, configuring, and optimizing AEP solutions to enhance customer experience and digital marketing initiatives. To excel in this position, you should have a deep understanding of AEP components such as Customer Data Platform (CDP), Real-time Customer Profile, Journey Orchestration, and Adobe Launch. Hands-on experience with data integration and activation will be crucial for your success. Your key responsibilities will include leading the implementation and configuration of AEP solutions, managing customer data through the Customer Data Platform (CDP), designing and implementing customer journeys using Journey Orchestration, integrating AEP with various data sources, and generating reports and dashboards for tracking customer engagement and campaign performance. To be successful in this role, you should have at least 3 years of experience working with Adobe Experience Platform or similar digital marketing solutions. Proficiency in data integration, tag management, and digital analytics is essential, along with knowledge of JavaScript, APIs, and data management tools. Familiarity with other Adobe products like Adobe Analytics, Adobe Target, or Adobe Campaign will be advantageous. In addition to technical skills, strong problem-solving abilities, attention to detail, excellent communication and collaboration skills, and the ability to work in a fast-paced environment are also important qualities for this role. You should hold a Bachelor's degree in computer science, Marketing, or a related field, and relevant certifications in Adobe Experience Platform are preferred.,
Posted 3 weeks ago
6.0 - 8.0 years
6 - 8 Lacs
Ahmedabad, Gujarat, India
On-site
Description We are seeking an experienced Adobe Analytics Developer to join our team in India. The ideal candidate will have a strong background in analytics implementation and a passion for data-driven decision making. Responsibilities Develop and implement Adobe Analytics solutions for various clients. Create and manage tracking plans to ensure accurate data collection. Collaborate with cross-functional teams to integrate analytics with marketing initiatives. Analyze data to provide actionable insights and recommendations. Maintain and optimize existing analytics implementations. Provide training and support to team members on Adobe Analytics tools. Skills and Qualifications 6-8 years of experience in Adobe Analytics or similar analytics tools. Proficient in JavaScript, HTML, and CSS for tracking implementation. Strong understanding of web analytics concepts and best practices. Experience with data visualization tools and techniques. Ability to interpret complex data sets and provide insights to stakeholders. Familiarity with Adobe Experience Cloud and related tools. Excellent problem-solving skills and attention to detail.
Posted 1 month ago
4.0 - 9.0 years
4 - 9 Lacs
Bengaluru, Karnataka, India
On-site
Adobe Analytics The Adobe Analytics engineer will oversee the strategic implementation, management, and optimization of Adobe Analytics solutions within the organization. This role requires a blend of technical expertise, leadership, and business acumen to drive data-driven decision-making and improve digital marketing and customer experiences. The Adobe Analytics Lead will be responsible for managing the analytics team, ensuring accurate and actionable reporting, optimizing tracking setups, and integrating analytics across digital touchpoints. The role involves close collaboration with cross-functional teams including marketing, product, IT, and data science to align analytics strategies with business goals. The ideal candidate will have strong technical knowledge of Adobe Analytics, a proven track record of leadership, and the ability to turn complex data insights into clear, strategic recommendations for stakeholders at all levels. Platform Implementation : Oversee the implementation and configuration of Adobe Analytics across various digital properties (websites, mobile apps, etc.), ensuring accurate data collection. Tag Management : Ensure the proper setup, configuration, and optimization of Adobe Analytics tags using tools like Adobe Dynamic Tag Manager (DTM) or Adobe Launch. Tracking Strategy Development : Design, implement, and optimize tracking strategies for various digital marketing channels, campaigns, and user interactions, including e-commerce transactions, form submissions, and other key user actions. Tool Integration : Manage the integration of Adobe Analytics with other business intelligence tools, marketing platforms (e.g., Adobe Experience Platform, Google Analytics), and CRM systems to ensure cohesive and comprehensive data flow. Third-Party Tools & Platforms : Oversee the integration of third-party analytics tools and platforms (e.g., A/B testing, heat mapping, email marketing tools) into Adobe Analytics, ensuring a unified approach to data collection. Process Improvement : Identify opportunities to optimize the tracking and reporting processes for increased efficiency, scalability, and accuracy. Data Quality Assurance : Regularly audit and troubleshoot the analytics platform to ensure data accuracy, consistency, and the elimination of tracking errors or discrepancies. Ensure that data governance, security, and privacy protocols are followed, especially in accordance with industry regulations (e.g., GDPR). Stakeholder Communication : Act as the primary point of contact for all Adobe Analytics-related initiatives and insights across the business. Cross-Functional Collaboration : Work closely with other departments (marketing, IT, operations) to ensure that analytics strategies are aligned with overall business goals. Strategic Reporting : Develop and implement data strategies that support the digital marketing and customer experience initiatives, aligning KPIs with business objectives. Cross-Channel Performance Analysis : Use Adobe Analytics to analyze user behavior and performance across multiple digital channels and touchpoints, ensuring a holistic understanding of the customer journey. Advanced Segmentation : Create advanced audience segments in Adobe Analytics to help personalize user experiences, improve targeting, and optimize digital campaigns. Performance Reporting : Generate daily, weekly, and monthly performance reports, providing detailed insights into digital performance metrics (e.g., traffic, conversion, engagement). Actionable Insights : Translate analytical findings into clear, actionable business insights, and present those insights to senior stakeholders and decision-makers. Custom Dashboards : Build and maintain custom dashboards tailored to different departments, ensuring that the business receives real-time data insights for decision-making. Qualifications & Skills : 4+ years experience working with Adobe Analytics or similar analytics platforms. Certifications in Adobe Analytics (e.g., Adobe Certified Expert, Adobe Certified Master) and other relevant analytics tools.
Posted 1 month ago
5.0 - 10.0 years
10 - 15 Lacs
Hyderabad
Work from Office
5+ years of experience in data management, marketing operations, sales operations • Familiarity with CRM systems Adobe analytics and data management tools like Interested candidates share on purnima.prometheus@gmail.com or whtsapp 9220927729
Posted 1 month ago
3.0 - 5.0 years
3 - 5 Lacs
Pune, Maharashtra, India
On-site
We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)
Posted 1 month ago
3.0 - 5.0 years
3 - 5 Lacs
Noida, Uttar Pradesh, India
On-site
We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)
Posted 1 month ago
5.0 - 10.0 years
10 - 14 Lacs
Hyderabad
Work from Office
5+ years of experience in data management, marketing operations, sales operations, • Familiarity with CRM systems (e.g., Salesforce) and data management tools like Interested candidates share on purnima.prometheus@gmail.com or whtsapp 9220927729
Posted 1 month ago
7.0 - 12.0 years
13 - 23 Lacs
Hyderabad, Gurugram
Hybrid
Job Title: Senior Associate Tealium Job Summary: 4-6 years of exp with Tealium Experience with Tag Management Tool and CDP tool (customer data platform tool) Hands on data modelling experience, including implementations, upgrades, roll outs and/or support. Good knowledge of the ITIL processes – Incident, change, problem etc. Experience with enterprise performance management, digital transformation, enabling big data / cloud-based analytics strategies (preferred) Curious individual with strong initiative and ability to work in a self-directed environment. Willingness to learn and ramp-up in new technologies and business functions. Ability to have direct discussions with stakeholders to understand their needs and then design, develop, maintain, and elaborate planning models. Proficient with Excel spreadsheet modeling, Excel formulas and functions Team player who possesses strong quantitative and analytical skills, has experience building financial models and enjoys solving and streamlining complex business problems. Enjoys detailed and challenging puzzles, thrives in a fast-paced dynamic environment, and possesses the aptitude to work independently. Experience working in an onshore-offshore development model. Excellent communication skills with the ability to switch contexts between highly technical and business-focused topics quickly and easily. Responsibilities Provide technical support for Tealium users, troubleshooting model issues, access requests, and performance concerns. Investigate and resolve data integration, calculation, and model performance issues. Work closely with business users. Maintain and troubleshoot data integrations between Tealium and external systems Ensure compliance with corporate IT policies and data governance. Document support procedures, troubleshooting steps, and knowledge base for users.
Posted 2 months ago
6 - 10 years
9 - 13 Lacs
Pune
Work from Office
Role: Adobe Analytics Developer Total yrs- 6 yrs must have-4 yrs relevant in adobe analytics, ,Customer engagement , CSS ,application tagging in adobe Required: 4+ plus years of Demonstrable experience in the use of Adobe Analytics Having good hands-on knowledge of Tag management s olutions preferably Adobe Launch Good experience with JavaScript, CSS selectors, HTML, page structure Good to have experience with AEM data layer implementation & WebSDK implementation Knowledge of website & mobile app tagging and reporting in Adobe Analytics Capable of handling end-to-end analytics lifecycle i.e. business requirements gathering, translating into technical requirements, strategizing the implementation, analysing & reporting Well adept with Analytics reporting using Adobe Analytics Workspace Knowledge of Adobe developer console & API methods such as Data Insertion API Familiar with Adobes documentation practices such as SDR creation, Tech Spec etc. Good communication skill Good to have - adobe console Interview rounds- 2 round of interview Shift Timing- European time Location Pune and Gurgaon Notice period- immediate to 15 day It is C2H position. Interested Candidate Share resume at dipti.bhaisare@in.experis.com
Posted 2 months ago
8 - 12 years
25 - 30 Lacs
Mumbai, Chennai, Bengaluru
Work from Office
The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.
Posted 2 months ago
3 - 5 years
7 - 14 Lacs
Hyderabad
Work from Office
Location: Hyderabad Exp: 3-5yrs max Hybrid mode Virtual interview 1 Must have Adobe Analytics Admin exp (No IT Exp) 2 Proficiency in integrating Adobe Analytics Interested candidates share resume on purnima.prometheus@gmail.com or whtsapp 9220927729
Posted 2 months ago
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