Adobe Audience Manager

Job Summary

Key Responsibilities

• Define audience strategy, an analytics framework, and a roadmap to reach identified KPIs within the Technology stack (including, DMP, Analytics, DSP, Target etc.).
• Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes)
• Become the key resource for DMP segmentation
• Analyse integrated audience data and information to identify insights that support business decision and initiatives.
• Contribute to the creation of a cross-device segmentation strategy to establish a large pool of UID profiles for universal frequency capping;
• Understanding of the Adobe Experience Cloud including Analytics, Target, Ad Cloud and their relationship with customer data.
• Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp
• Ensure data and naming convention integrity across all media and marketing initiatives
• Knowledge of HTML, CSS, JavaScript and JQuery, JSON setup.
• Knowledge of query language preferably SQL.
• Strong analytical, quantitative and problem solving skills
• Excellent verbal and written communication skills to talk to and maintain relationships with various stakeholders
• Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
• Ability to effectively manage multiple work assignments while being able to shift priorities.
  

Required Skills And Experience

• Familiar with other CDP solution and DMP competitors. Especially the strengths and weaknesses of each competitive solution.
• Domain knowledge of various industries such as Banking, Retail, ecommerce etc.
• Understanding or knowledge on Data regulations & consent based marketing like GDPR, CCPA
• Data Modelling and Statistic Analytics skills
• Collect, organize and analyse large data sets and use BI methodologies to transform them into meaningful dashboards for the client
  

Preferred Qualifications

• 5 to 8 years of experience in a CDP/DMP tools.
• Hands on Adobe Audience Manager, Real Time CDP tool experience.
• Good understanding of Web Analytics and ability to leverage clickstream data into DMP and set up segments around that.
  

Education