AD/ Director- Digital Marketing

As an AD/Director of Digital Marketing, you will play a crucial role in shaping and executing digital marketing strategies to enhance brand awareness, user acquisition, and engagement. Your strategic mindset, deep understanding of digital marketing channels, and proven track record in fast-paced environments are essential for this role. **Key Responsibilities:** - Develop comprehensive digital marketing strategies aligned with business goals. - Oversee campaign execution across various digital channels such as Google, Facebook, Programmatic DSP/SSP, affiliates, and influencers. - Lead user acquisition initiatives through paid media campaigns and partnerships. - Implement retention strategies to boost user loyalty and engagement. - Drive brand awareness and positioning through impactful digital campaigns. - Collaborate with teams to ensure brand consistency across digital touchpoints. - Utilize analytics tools to monitor campaign performance and make data-driven decisions. - Build and lead a high-performing digital marketing team. - Manage the digital marketing budget effectively for maximum ROI. - Stay updated on industry trends and incorporate new strategies for a competitive edge. **Qualifications:** - Bachelor's or Master's degree in Marketing, Business, or related field. - 10+ years of experience in digital marketing, preferably in the gaming industry. - Proven success in developing and executing digital marketing strategies for user acquisition and engagement. - Proficiency in analytics tools, GTM planning, and performance marketing. - Strong leadership, team management, communication, and collaboration skills. - Creative thinking, problem-solving abilities, and comfort with ambiguity. **Good to Have:** - Experience managing a digital marketing budget of 50Cr+/Year. - Experience with mobile app campaigns at scale and mobile attribution tools. - Knowledge of product marketing tools and marketing analytics. - Experience with influencer marketing, gaming platforms, and SEO/ASO techniques. This role offers you the opportunity to lead a dynamic digital marketing team, drive innovative strategies, and contribute to the growth and success of the gaming industry.,