3 Mobile Attribution Jobs

As a Programmatic Media Manager within the Partnerships & Innovations department, you will play a crucial role in managing partner accounts both from a business and technical perspective. Your primary responsibility will be to serve as the main point of contact for our partners, ensuring effective communication, resolving technical issues, and optimizing performance to achieve mutual success. Your key responsibilities will include: - Building and nurturing relationships with Supply-Side Platforms (SSPs) to meet their needs and achieve performance goals. - Providing technical support and troubleshooting basic issues related to programmatic advertising, integrations, and data inconsistencies. - Conducting data analysis and reporting using Excel (pivot tables, vlookups) and basic SQL queries to analyze campaign performance and derive insights. - Monitoring partner metrics daily to identify opportunities and anomalies, collaborating closely with internal teams to address technical issues, and proactively solving potential challenges. - Recommending and implementing best practices to enhance account management efficiency and operational workflows. To excel in this role, you should possess: - 3-6 years of experience in the AdTech industry, particularly in account management, operations, or technical support. - Strong client-facing communication skills with the ability to explain adtech concepts clearly. - Proficiency in Excel for data analysis, a proactive problem-solving mindset, and a high level of responsibility and attention to detail. - An understanding of the Adtech and Programmatic landscape, along with proficiency in English. Nice-to-have skills include experience with programmatic advertising platforms, knowledge of digital advertising metrics and performance optimization, understanding of mobile attribution, and basic SQL knowledge for data retrieval. Join us at Affle, a global technology company with a focus on delivering consumer recommendations and conversions through Mobile Advertising. Our platform aims to enhance marketing ROI through contextual mobile ads and combat digital ad fraud. Affle offers a unique and integrated approach to drive high ROI advertising through its Affle2.0 Consumer Platforms Stack, which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury, and YouAppi. Affle 3i Limited, with successful completion of its IPO in India, now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings, the Singapore-based promoter for Affle 3i Limited, boasts investors like Microsoft and Bennett Coleman & Company (BCCL). YouAppi, a programmatic mobile app retargeting product, focuses on activating valuable users, keeping them engaged, and growing app revenue through tailored marketing funnel approaches and transparent reporting.,

As a User Acquisition Specialist at Nazara, you will play a crucial role in driving mobile growth at scale. With a minimum of 4 years of experience in performance marketing, you will be responsible for strategically planning, launching, and optimizing user acquisition campaigns on various platforms such as Facebook Ads, Google Ads, and other mobile channels. Your primary focus will be on driving growth, reducing CPIs, and consistently enhancing funnel performance. To excel in this role, you will leverage advanced tools like Appsflyer, Firebase, Branch, or MixPanel to accurately track and attribute campaign performance. Collaboration with product and analytics teams will be essential to ensure that UA strategies are aligned with business objectives and goals. The ideal candidate for this position will have a proven track record of driving installs, improving funnel metrics, and achieving performance KPIs. A strong understanding of mobile attribution, campaign optimization, and performance reporting is crucial. Hands-on experience with key UA tools like Appsflyer and Firebase will be highly beneficial. This is a remote position, offering the opportunity to work from anywhere. If you are passionate about user acquisition, mobile growth, and have the required experience and skills, we encourage you to apply by sending your CV to kusum.t@kiddopia.com with the subject line: User Acquisition Role. Please note that only shortlisted candidates will be contacted.,

JD for Business Analyst Intern Position Title: Business Analyst Intern Location: Bangalore Work from Office Only Job Type: Internship+PPO Job Summary: We are looking for a business analyst intern to join our team. The ideal candidate will have knowledge in web & mobile user & client data analyst for start-ups, with a strong passion for helping start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, UI, UX of the organization. Roles and Responsibilities: Requirement gathering and analyzing Conduct gap analysis, assess scope & suggest solutions Responsible for technical proposal writing and time and cost analysis for web and mobile application development Preparing rfp/rfq Would be involved in presales activities Work as a liaison between client and technical team Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement High IT literacy proven use of web and associated technologies (excel, powerpoint, google apps). Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred. Cleanse and curate sourced data into standardized reporting templates Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders Create, validate and deliver tracking links for the marketing department Assist in the creation, qa, validation and reporting of a/b and multivariate tests Proactively monitor the marketing kpis and ua data on a daily basis Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics Analyze marketing data searching for top of funnel growth opportunities Analyze product data searching for insights to increase app engagement, conversion, and retention Analyze ltv/cac drivers to support overall business growth Partner with marketing, product, and growth teams Present findings to stakeholders and make recommendations for spend targets and campaign strategies Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes Working knowledge of statistical techniques (regression, k-means clustering, pca) Experience with lift studies and marketing mix modeling working experience with python, r, & dbt Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance. Requirements: Master's or bachelor degree in computer science Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads. Education: Master's or bachelor degree in computer science Required Skills: Mobile attribution, cohort analysis, customer segmentation, and ltv modeling, KPI Analysis, Data Mapping, SQL Role: Business Analyst Intern Type: Internet & Dot com Industry | Educational & Job portal company will be an added advantage Area: Business Analyst Intern Employment Type: Internship+PPO Role Category: Business Analyst department Location: Work from Office (Bengaluru) Education: Master's or bachelor degree in computer science