Account Manager- D2C (Agency Experience)

WeSolveForYou is a dynamic team of strategy-driven professionals dedicated to helping businesses achieve exponential sales growth. Through our Omni Channel approach, we diversify online and offline channels, optimize sales strategies, and position products effectively for target customers. Our services encompass brand presence enhancement, sales boost via Omni Channel strategies, sales strategy optimization, cost reduction in marketing and sales, and strategic product positioning.

Role Overview:

We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring client satisfaction through continuous performance optimization and operational excellence. This role acts as the primary point of contact for clients and plays a critical role in account planning, execution, and growth.

Key Responsibilities:

1. Strategy Development

• Build and maintain strong relationships with D2C clients, acting as the point of contact for all account-related matters.
• Understand clients' business objectives, marketing strategies, and performance goals to develop tailored solutions and strategies.
• Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms (Meta, Google etc.) to maximize reach and impact.
• Translate client objectives into actionable plans and performance roadmaps.

2. Campaign & Account Management

• Lead the day-to-day execution of campaigns including planning, optimization, scaling, reporting, and performance tracking.
• Monitor and analyze campaign performance metrics, including ROI, CTR, conversion rates, and customer acquisition costs.
• Maintain accountability for on-time, in-budget delivery of all campaign activities.
• Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.

3. Client Communication & Relationship Management

• Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.
• Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.
• Build and sustain strong client relationships through proactive communication and delivery excellence.

4. Cross-Functional Collaboration

• Work closely with Performance marketing team to identify and drive account growth opportunities.
• Collaborate with teams (Customer Retention, CRO, Creative) to ensure strategic alignment and integrated delivery.
• Share insights and learnings across teams to drive innovation and elevate digital performance maturity.

5. Reporting & Insights

• Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement.
• Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.

Required Skills & Qualifications:

• 3+ years of hands-on experience in Account Manager with a strong background in Performance Marketing with a focus on D2C clients and agency experience.
• Proven track record of driving measurable results and successfully managing client accounts.
• Strong communication and client-facing skills with experience presenting to senior stakeholders.
• Expertise in tools such as Google Ads, Meta Ads Manager, Google Analytics, etc.
• Excellent problem-solving, analytical thinking, and project management abilities.
• Ability to mentor junior team members and coordinate cross-functional collaboration.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certifications in Google Ads, Meta Blueprint, or other media platforms.
• Prior experience in a Digital Marketing Agency.