Account-Based Marketing Outreach Specialist

Wildnet Technologies Limited

3 years

3 - 6 Lacs

noida

Posted:3 hours ago| Platform: GlassDoor logo

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Skills Required

marketing outreach automation prospecting targeting drive connect research strategy database strategies crm hubspot salesforce pipeline data communication copywriting saas

Work Mode

On-site

Job Type

Part Time

Job Description

About the Role

We are seeking an ABM (Account-Based Marketing) Outreach Specialist who is expertized in generating outbound leads and building strong sales pipelines. The ideal candidate should have hands-on expertise in end-to-end lead generation using LinkedIn, Sales Navigator, Helper tools, and other automation platforms. This role is focused on outbound prospecting, targeting decision-makers, and creating high-quality opportunities for the sales team.

Key Responsibilities

Drive end-to-end outbound lead generation, from prospect identification to qualification.
Plan and execute outreach campaigns via LinkedIn, email, and other channels.
Use LinkedIn Sales Navigator, Helper tools, and other lead generation platforms to identify and connect with key decision-makers.
Research and segment target accounts based on ABM strategy (industry, company size, buyer persona).
Maintain a high-quality database of outbound leads for targeted campaigns.
Collaborate with the sales team to ensure qualified leads convert into opportunities.
Measure, track, and optimize outreach strategies for better conversion.
Stay up to date with best practices, new tools, and ABM outreach trends.

Requirements

3+ years of proven experience in outbound lead generation & outreach marketing.
Expertise in LinkedIn Sales Navigator, LinkedIn outreach tools, and Helper automation tools.
Familiarity with CRM systems (HubSpot, Salesforce, Zoho, etc.) for pipeline management.
Strong research skills with experience in prospect list-building and data enrichment.
Excellent communication and copywriting skills for outbound messaging.
Analytical mindset with the ability to refine strategies based on performance.

Preferred Skills

Experience in a B2B SaaS, IT, or digital marketing environment.
Familiarity with ABM frameworks and outbound multi-channel strategies.
Knowledge of prospecting databases like Apollo, ZoomInfo, Lusha, etc.

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