Academy Marketing Manager

5 - 10 years

11 - 16 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Date 7 Jun 2025
Location: Bangaore, KA, IN
Company Astom
Req ID:485186 PURPOSE OF THE JOB
Oversee earning & competencies deveopment by panning, coordinating and executing the promotiona communication strategy incuding organization of events, from initia concept to fina execution for the bid and project management goba community.Responsibe for ensuring a smooth and successfu promotiona strategy of a goba earning and deveopment activities for the bid and project management community gobay end to end from the design to impementation. Deiver efficient promotiona campaigns via mutipe channes and using innovative formats to reach goba users incuding customized campaigns or events that are region or topic specific according to oca earning chaenges for the community. Support regions with the coordination of key messages, agenda buiding and return of experience for successfu earning events and post-event foow-up to create earning soutions in ine with goba academy strategy.ORGANISATION
Organisation structure (job beongs to..)
Headquarter/Group PMO (Group Project Management Office)Reports directy to:
Bids, PM, Panning and Commercia Academy & Certifications DirectorOther reporting to:
NA
Direct reports:
1 Network Animation reporteeNetwork & Links
Interna
Group PMO/Group Panning/Group Finance FunctionsPLO-Product Line Offices for RSC, D&IS, SERRPO-Region Project OfficeTaent/HR ManagementAstom University

Externa
Vendors in different countries if required


Marketing Conceptuaization and Panning:
Deveop marketing strategy to promote earning or specific concepts to the astom goba bid and project management community throughout the yearCreate promotiona concepts, themes, and objectives in coaboration with invoved stakehoders (organize focus groups, brainstorming etc. as needed) and requirementIn case of in-person events, drafting detaied event pans as we as preparation timeine and miestones as we as stakehoder foow-upDeveop academy branding, event ayouts and draft agendas, incuding creating pamphets or event guideswith same themeDraft yeary or specia campaign budget proposasIf additiona support is needed, research and identifying suitabe venues, dates, and times with invoved stakehoders
Logistics and Coordination:
Organize reguar Steerco. or governance routines with stakehoders eading up to the marketing campaignCoordinate with a stakehoders to ensure smooth execution of a aspects in case of an onine or in person eventIdentify if in-person event any transportation, accommodation, and other ogistica needs and support regions for executionManaging event budgets and ensuring expenses stay within aocated imits. Coordinate PO requests if any vendor is neededGather return of experience after events for continuous improvement
Marketing Campaign Content Design:
Brief stakehoders as required on needs and expectationsSet-up frequent exchanges with key speakers or eaders of activities to ensure coherence with event pan and agendaEnsure promotiona campaign pan and execution process is cear for aPropose draft of scripts when required to meet program objectivesConsoidate presentations, enhance when possibeCreate document and promotion common storage area for efficient coaborationCreate coatera designs, testimonia video recordings as needed that are designed and created in-housePost-event earning path creation with key highights of the event if reevant, interna newsartice etc.
Marketing and Promotion:
Support with goba communication strategy to promote academy whether for earning or certification activitiesIdentify fun, network exchange moments or innovative communication types for participants in any type of eventPropose pre-campaign reminders, recordings or foow-up engaging materia
On-Site Management (when appicabe):
Oversee event setup and execution, ensuring everything runs smoothy by coordinating with oca staff/vendors etc.Addressing any issues or probems that arise during the event-probem sovingBrief key guest speakers and ensure they can connect easiy if not on-site
MAIN REQUIRED COMPETENCES
Educationa
Mandatory:
Bacheor's degree in a reated fied (e.g., Communication, HR, Education, Event Management) or equivaent experience
Desirabe:
Business Masters degree
Experience
Mandatory:
Corporate communication or marketing in an internationa, muti-region and muti-site corporation
Desirabe:
Knowedge of Bid/Project/Program Management

Competencies & Skis
Comfortabe in an internationa and a muti-cutura environmentExperience with cross-functiona and cross-regiona coaborationMuti-Tasking in project mode on mutipe projects at onceExceent communication to interact with mutipe stakehodersabiity to buid rapport and foster positive reationshipsStrong panning and organizationa skis to foow-up mutipe events, miestones, tasks, timeines at onceLeadership to ead and motivate event stakehoders from concept definition to executionStrong presentation skis to buid presentations, scripts, event proposa etc.Probem soving skis to identify and resove issues quicky that may arise anytimeAbiity to work independenty and as part of a team ocated throughout the word
You dont need to be a train enthusiast to thrive with us. We guarantee that when you step onto one of our trains with your friends or famiy, you be proud. If youre up for the chaenge, wed ove to hear from you!Important to note
As a goba business, were an equa-opportunity empoyer that ceebrates diversity across the 63 countries we operate in. Were committed to creating an incusive workpace for everyone.Job Type:Experienced

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