Academy Marketing Manager

Job Description

Marketing Conceptualization and Planning: Develop marketing strategy to promote learning or specific concepts to the alstom global bid and project management community throughout the year Create promotional concepts, themes, and objectives in collaboration with involved stakeholders (organize focus groups, brainstorming etc. as needed) and requirement In case of in-person events, drafting detailed event plans as well as preparation timeline and milestones as well as stakeholder follow-up Develop academy branding, event layouts and draft agendas, including creating pamphlets or event guideswith same theme Draft yearly or special campaign budget proposals If additional support is needed, research and identifying suitable venues, dates, and times with involved stakeholders Logistics and Coordination: Organize regular Steerco. or governance routines with stakeholders leading up to the marketing campaign Coordinate with all stakeholders to ensure smooth execution of all aspects in case of an online or in person event Identify if in-person event any transportation, accommodation, and other logistical needs and support regions for execution Managing event budgets and ensuring expenses stay within allocated limits.Coordinate PO requests if any vendor is needed Gather return of experience after events for continuous improvement Marketing Campaign Content Design: Brief stakeholders as required on needs and expectations Set-up frequent exchanges with key speakers or leaders of activities to ensure coherence with event plan and agenda Ensure promotional campaign plan and execution process is clear for all Propose draft of scripts when required to meet program objectives Consolidate presentations, enhance when possible Create document and promotion common storage area for efficient collaboration Create collateral designs, testimonial video recordings as needed that are designed and created in-house Post-event learning path creation with key highlights of the event if relevant, internal newsarticle etc. Marketing and Promotion: Support with global communication strategy to promote academy whether for learning or certification activities Identify fun, network exchange moments or innovative communication types for participants in any type of event Propose pre-campaign reminders, recordings or follow-up engaging material Oversee event setup and execution, ensuring everything runs smoothly by coordinating with local staff/vendors etc. Addressing any issues or problems that arise during the event-problem solving Brief key guest speakers and ensure they can connect easily if not on-site