Academy Marketing Manager

 Date 7 Jun 2025
 Location: Bangalore, KA, IN
 Company  Alstom
Req ID:485186  PURPOSE OF THE JOB 
Oversee learning & competencies development by planning, coordinating and executing the promotional communication strategy including organization of events, from initial concept to final execution for the bid and project management global community.Responsible for ensuring a smooth and successful promotional strategy of all global learning and development activities for the bid and project management community globally end to end from the design to implementation. Deliver efficient promotional campaigns via multiple channels and using innovative formats to reach global users including customized campaigns or events that are region or topic specific according to local learning challenges for the community. Support regions with the coordination of key messages, agenda building and return of experience for successful learning events and post-event follow-up to create learning solutions in line with global academy strategy. ORGANISATION 
 Organisation structure (job belongs to..) 
Headquarter/Group PMO (Group Project Management Office) Reports directly to: 
Bids, PM, Planning and Commercial Academy & Certifications Director Other reporting to: 
NA  
 Direct reports: 
1 Network Animation reportee Network & Links 
 Internal 

Group PMO/Group Planning/Group Finance Functions

PLO-Product Line Offices for RSC, D&IS, SER

RPO-Region Project Office

Talent/HR Management

Alstom University

  
 External 

Vendors in different countries if required

  
  
 Marketing Conceptualization and Planning: 

Develop marketing strategy to promote learning or specific concepts to the alstom global bid and project management community throughout the year

Create promotional concepts, themes, and objectives in collaboration with involved stakeholders (organize focus groups, brainstorming etc. as needed) and requirement

In case of in-person events, drafting detailed event plans as well as preparation timeline and milestones as well as stakeholder follow-up

Develop academy branding, event layouts and draft agendas, including creating pamphlets or event guideswith same theme

Draft yearly or special campaign budget proposals

If additional support is needed, research and identifying suitable venues, dates, and times with involved stakeholders

 Logistics and Coordination: 

Organize regular Steerco. or governance routines with stakeholders leading up to the marketing campaign

Coordinate with all stakeholders to ensure smooth execution of all aspects in case of an online or in person event

Identify if in-person event any transportation, accommodation, and other logistical needs and support regions for execution

Managing event budgets and ensuring expenses stay within allocated limits. Coordinate PO requests if any vendor is needed

Gather return of experience after events for continuous improvement

 Marketing Campaign Content Design: 

Brief stakeholders as required on needs and expectations

Set-up frequent exchanges with key speakers or leaders of activities to ensure coherence with event plan and agenda

Ensure promotional campaign plan and execution process is clear for all

Propose draft of scripts when required to meet program objectives

Consolidate presentations, enhance when possible

Create document and promotion common storage area for efficient collaboration

Create collateral designs, testimonial video recordings as needed that are designed and created in-house

Post-event learning path creation with key highlights of the event if relevant, internal newsarticle etc.

 Marketing and Promotion: 

Support with global communication strategy to promote academy whether for learning or certification activities

Identify fun, network exchange moments or innovative communication types for participants in any type of event

Propose pre-campaign reminders, recordings or follow-up engaging material

 On-Site Management (when applicable): 

Oversee event setup and execution, ensuring everything runs smoothly by coordinating with local staff/vendors etc.

Addressing any issues or problems that arise during the event-problem solving

Brief key guest speakers and ensure they can connect easily if not on-site

 MAIN REQUIRED COMPETENCES 
 Educational  
 Mandatory: 

Bachelor's degree in a related field (e.g., Communication, HR, Education, Event Management) or equivalent experience

 Desirable: 

Business Masters degree

 Experience 
 Mandatory: 

Corporate communication or marketing in an international, multi-region and multi-site corporation

 Desirable: 

Knowledge of Bid/Project/Program Management

  

  
 Competencies & Skills 

Comfortable in an international and a multi-cultural environment

Experience with cross-functional and cross-regional collaboration

Multi-Tasking in project mode on multiple projects at once

Excellent communication to interact with multiple stakeholdersability to build rapport and foster positive relationships

Strong planning and organizational skills to follow-up multiple events, milestones, tasks, timelines at once

Leadership to lead and motivate event stakeholders from concept definition to execution

Strong presentation skills to build presentations, scripts, event proposal etc.

Problem solving skills to identify and resolve issues quickly that may arise anytime

Ability to work independently and as part of a team located throughout the world

You dont need to be a train enthusiast to thrive with us. We guarantee that when you step onto one of our trains with your friends or family, youll be proud. If youre up for the challenge, wed love to hear from you!Important to note
As a global business, were an equal-opportunity employer that celebrates diversity across the 63 countries we operate in. Were committed to creating an inclusive workplace for everyone.Job Type:Experienced