Zonal Sales Manager (Innerwear Industry)

About The Opportunity

• Own zone P&L delivery by meeting or exceeding sales, margin, and distribution KPIs across all channels (general trade, modern trade, and key accounts).
• Develop and execute territory plans—prioritise high-potential districts, route-to-market strategies, and channel-specific initiatives to maximise penetration.
• Manage and coach distributor partners and field sales teams to improve availability, shelf execution, and secondary sales conversion.
• Drive key account negotiations and trade programs with retailers, wholesalers, and large format stores to secure revenue and visibility gains.
• Implement trade-marketing and merchandising plans in the zone; monitor execution through regular field audits and corrective actions.
• Use CRM and sales data to forecast demand, set targets, track performance, and run weekly/monthly business reviews with stakeholders.
  

Skills & Qualifications

• Proven track record in zonal or regional sales within the innerwear/apparel industry.
• Demonstrable experience in distributor management and channel sales operations.
• Strong capability in territory planning, retail execution, and trade marketing implementation.
• Experience using CRM and sales analytics to drive forecasting and performance (Salesforce experience preferred).
  

Preferred

• Experience handling modern trade and key accounts for apparel or FMCG brands.
• Formal qualification in sales/marketing or business management (MBA or equivalent preferred).
  

• On-site, field-focused role with high ownership and direct impact on business growth across India.
• Opportunity to lead cross-functional initiatives and shape regional go-to-market strategy.
• Performance-linked incentives, travel allowance, and career progression into national commercial roles.