Zoho Campaign Expert. REMOTE

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Zoho Campaign Expert

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Role Overview

Zoho Campaign Expert

Key Responsibilities

• Complete Zoho Campaign Setup
• Configure Zoho Campaigns from scratch, including integrations, workflows, and deliverability settings.
• Build branded, mobile-responsive email templates aligned with brand standards.
• Advanced Segmentation
• Create detailed audience segments based on behavior, engagement, demographics, CRM data, and tags.
• Maintain dynamic segmentation for targeted and personalized communications.
• Follow-Up Automation
• Develop and manage automated workflows:
• Drip sequences
• Multi-step follow-up flows
• Re-engagement journeys
• Event-based triggers
• List Creation & Hygiene
• Create, import, validate, and maintain clean mailing lists.
• Implement best practices to ensure high deliverability and compliance.
• Template & Campaign Development
• Build reusable campaign templates that maximize engagement and improve operational efficiency.
• Implement A/B testing to optimize subject lines, content, and CTAs.
• Optimization & Cost Reduction
• Identify gaps in processes and automate repetitive tasks to reduce execution time.
• Streamline workflows to minimize operational and email campaign costs.
• Performance Monitoring & Reporting
• Track and analyze key metrics: open rates, CTR, conversions, bounce rates, deliverability, and list growth.
• Prepare detailed reports with insights and action-driven recommendations.
• Compliance & Quality Standards
• Ensure all communications follow GDPR, CAN-SPAM, and global email marketing standards.
• Cross-Department Collaboration
• Work closely with marketing, sales, and automation teams to build integrated campaigns through Zoho CRM, Zoho Forms, Zoho Flow, etc.
  

Required Experience & Skills

• Proven experience implementing and managing Zoho Campaigns for companies or clients.
• Strong expertise in segmentation, workflow automation, template creation, and integrations.
• Deep understanding of email deliverability, list hygiene, and metric analysis.
• Familiarity with Zoho ecosystem (CRM, Forms, Flow, Books, etc.).
• Ability to work independently, meet deadlines, and adapt to fast-changing requirements.
• Strong analytical skills and attention to detail.