Writer & Copy Editor- Branded Content (2-4 years expereince)| AdSales| Times Internet Limited| Noida

Job Description

About Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level! About The Role We are looking for a branded content editor for the Spotlight team at Times Internet. Our team works with brands to create customised, curated & editorially-driven content that combines the ethos of TIL with the brand’s purpose and mission. The ideal candidate is a branded content digital journalist who is passionate about developing content that is engaging and effective across genres, like BFSI, Ecommerce, Real estate, Lifestyle, Luxury, FMCG, Education and Health. We are looking for an experienced Branded Content Editor who will conceive, write, manage and execute branded content across the news space at TIL. Coming up with innovative, 360-degree ideas for content that meets our advertiser’s objectives, stays true to the Times editorial voice and drive engagement and views necessary for a successful branded content program. We need a writer who is a storyteller, who will be able to shepherd native advertising projects through development: creating high-quality accurate content, coordinating the efforts of multiple teams, and will ultimately ensure campaign success. Someone who can execute end to end solutions for content creation, covering the journey from ideation to publishing. The content should translate to improved search rankings and traffic, increased conversion rates and of course brand integrity. We are a young, dynamic team that works with sales on pitching as well, while ensuring consistency in the quality of output across campaigns, specifically long format article writing. The candidate must have a clear understanding of the market, competition, and other projects undertaken by our clients. Experience in production and editing and familiarity with graphic design concepts along with experience with SEO would work in your favour. Work Responsibilities Write original branded content Come up with ideas for social posts and website content with effective headlines aimed at sharing. Organize, participate in brainstorms with copywriters and editors. Track viral trends across social media platforms and create content around those trends. Experience in magazine writing, blogging, social media, or similar is a must Proven understanding of the kinds of lifestyle content that generates engagement online, and the ability to articulate those qualities. Ideas! An endless well of ideas! A sense of humour. Graphic design and Photoshop skills are a huge plus. Skills Required We are looking for writers who are also editors to develop concepts and package ideas into engaging stories. The candidate should be an expert writer with full command of the English language with writing and proofreading skills. Creative and willing to think outside-of-the-box Have worked on content management systems or WMS Have experience with social media. Have a self-starter mentality with a nuanced understanding of cutting-edge marketing concepts and energized by direct client interaction Insatiable appetite for content, advertising, and internet culture Eligibility Location- Noida Required Experience- 2-4 years Show more Show less