Walk-in Drive - Relationship Manager-Dairy-Surat

Job Title :(Job Name) Relationship Manager- Dairy

Business Unit (PA) :Retail Agri

Job Purpose -

Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of dairy and supply chain sector.

Job Responsibilities(JR) :

Sourcing and Business Generation

• Business scoping of geographical market for farming and rural community
• Sourcing proposals from Dairy Socities/individual farmers/Co-operative societies/Rural Mandis & Markets/Kissan Clubs/ Farmer Producer Organizations etc.
• Conducting marketing activities for generating new business
• Guidance to Business correspondent for new business sourcing
• To ensure that productivity benchmarks are achieved

Market Update and Change in Product / Processes

• To keep an update with respect to market requirement,competition and customer banking behavior.
• To understand the changing dynamics in the market and propose amendments in various product offerings.
• To keep abreast of changes in State Government laws and policies.

Relationship Building and Maintenance

• To liaison with new and existing customers for relationships.
• To be in touch with dairy Societies/Dairy farmers/ agro centers /rural mandis/Rural markets/Kisan clubs for maintaining and deepening existing relationships.
• To be in touch with the business Correspondent supervisors for BC monitoring
• Addressing complaints received from customers within stipulated TAT.

Delinquency/Rotation &Recovery / Housekeeping/BC Audit

• Work towards minimal delinquency in portfolio.
• Follow-up with customers for recovery.
• To monitor the CAM renewal
• To support legal and remedial team for legal actions
• Closure of audit exceptions, audit alerts etc.
• Visit to the BC location as per set frequency and guidelines issued by central team
• Closure of BC audit compliance and tracking of critical observations.
• To ensure that Housekeeping parameters are under control.

Farmer Education and Capacity Building

• To conduct farmer meetings for dairy societies and other supply chain companies and educate farmers on various products offered by bank
• To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.

Increased penetration and cross sell

• Cross sell other assets and liability products
• Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.

Training and Development of SO/HBL

• To utilize the sales resources (SO) for optimal sales support.
• To groom supporting staff and enhancing their skills by imparting regular trainings for better customer dealing.
• To monitor performance and counseling them for delivery

Relationship with Retail Branches and Other Stake holders

• Liaise with Credit to ensure timely decisioning of proposals & closure of Housekeeping items.
• To coordinate with Remedial team for all NPA cases and work towards recovery of the same
• To coordinate with the local Operations team for disbursement and liability account processing.
• Liaise with RBB team for providing best services to customers

Others

Any other task assigned by seniors from time to time.