VP - Social Media Manager

Job Description:

The VP of Social Media oversees the brand’s presence across all social platforms — ensuring alignment with marketing goals, brand voice, and business objectives. They manage teams, budgets, campaigns, and analytics while driving growth, engagement, and ROI from social media initiatives.

Key Responsibilities

• Strategic Leadership
• Develop and execute a company-wide social media strategy aligned with marketing and business goals.
• Oversee content direction, platform selection, and messaging consistency.
• Identify trends, audience insights, and platform opportunities.
• Team & Department Management
• Lead and mentor social media managers, content creators, and community managers.
• Collaborate with creative, PR, and performance marketing teams.
• Brand Building
• Maintain brand voice and storytelling across all channels.
• Manage influencer partnerships and community engagement.
• Analytics & Growth
• Monitor performance metrics (engagement, reach, conversions, ROI).
• Implement data-driven decisions for scaling campaigns.
• Crisis & Reputation Management
• Handle social listening, brand sentiment, and online reputation.
• Respond strategically to public relations challenges.

Required Skills

• Strong leadership and communication abilities
• Deep understanding of social platforms (Meta, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, etc.)
• Expertise in paid social campaigns and analytics tools
• Creative vision and trend awareness
• Experience in influencer marketing and brand storytelling
• Budgeting and ROI analysis

Typical Background

• 8–15+ years in digital marketing or social media roles
• Prior experience as Social Media Director or Head of Digital
• Degree in Marketing, Communications, or related field

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person