Visual Communication Designer | Fashion E-com

About The Jaipur Studio

The Jaipur Studio is a women’s ethnic wear brand rooted in Indian heritage and crafted for the modern woman. We blend timeless prints, rich fabrics, and everyday comfort to create elegant pieces for work, celebrations, and daily wear. We sell through our own stores and website, and we’re building a strong digital-first brand from Jaipur.

Visual Communication / Graphic Designer

Role Summary

all brand visuals

in-house role

Key Responsibilities

1. Brand & Visual Identity

• Maintain and evolve

  brand guidelines

  (colors, typography, motifs, borders, layouts).
• Ensure visual consistency across

  website, social media, store, packaging, and ads

  .
• Translate brand values – heritage, comfort, elegance – into strong visual concepts.

2. Social Media & Digital Creatives

• Design creatives for

  Instagram, Facebook, WhatsApp

  , and other platforms:
• Static posts, carousels, stories, reel covers, highlight covers.
• Campaign creatives for launches, festivals, and offers.
• Create

  engaging hooks visually

  using typography, layout, and imagery.
• Adapt creatives for

  paid ads

  (Meta/Google) with performance in mind (CTR, thumb-stop).

3. Website & E-commerce Assets

• Design website

  hero banners, collection banners, and product highlight sections

  .
• Create PDP assets: size charts, fabric details, icons, badges (bestseller, new, limited stock).
• Work with the website/Shopify team to maintain design consistency and clarity.

4. Photo & Video Support

• Create

  moodboards

  and reference decks for shoots.
• Collaborate with photographers and models to ensure brand-aligned visuals.
• Do basic

  photo editing

  (cropping, color correction, background cleanup).
• Edit short

  reels / product videos

  (text overlays, transitions, simple effects).

5. Collaboration & Planning

• Work closely with marketing to understand:
• Launch calendar, festivals, sale periods, new collections.
• Customer insights: what’s working, what’s not.
• Plan creative

  buckets and templates

  for faster execution (eg. “New In”, “Under 1500”, “Office Wear Edit”, “Plus Size Friendly”).
• Manage multiple design requests with clear priorities and deadlines.

• 2–4 years of experience as a

  Graphic Designer / Visual Designer

  , preferably in:
• Fashion / Lifestyle / D2C / E-commerce.
• Strong command of:

• Adobe Photoshop & Illustrator

  (core).
• Any of:

  Adobe XD / Figma / Canva / Premiere Pro / After Effects

  (basic working knowledge is enough).
• Good sense of:

• Color, typography, and layout

  .
• Styling for

  Indian ethnic wear / women’s fashion

  .
• Ability to design for both

  digital and print

  .
• Comfortable working with

  Hindi + English

  text / Hinglish hooks when needed.
• Strong portfolio showing:
• Social media creatives.
• Website / banner designs.
• Branding/packaging or campaign work.

Good-to-Have (Bonus)

• Experience with

  UI/UX for Shopify or other e-commerce sites

  .
• Basics of

  motion graphics

  (animated stories, simple GIFs).
• Experience in

  shoot planning

  or fashion lookbooks.
• Interest in Indian textiles, crafts, and ethnic fashion.

Personal Qualities We Value

• Ownership mindset

  – you treat the brand visuals like your own.

• Speed with quality

  – you can turn around creatives quickly without compromising design.

• Curiosity

  – you follow design, fashion, and social media trends.

• Collaboration

  – open to feedback, comfortable brainstorming with founders and marketing.

WHAT WE OFFER?

• A small team of empathetic problem-solvers
• The Right Compensation
• Growth path to become a leader 
• An opportunity to drive meaning with products 
• A culture of continuous learning and growing
• Freedom to experiment failed and learn