Videographer & Video Editor

Role Overview

creative, detail-oriented Videographer & Editor

You will work closely with the founder, content strategist, and store team to capture product craftsmanship, customer experiences, and brand lifestyle narratives with a strong emphasis on authenticity, aspirational aesthetics, and storytelling.

central to positioning the brand as a premium yet relatable local favourite

Key Responsibilities

Content Creation & Filming

• Plan and shoot high-quality video content including:
• Product showcase videos
• Founder storytelling / talking-head content
• Behind-the-scenes (workshop, design & craftsmanship process)
• Customer testimonial & transformation stories
• Store experience, ambience & lifestyle footage
• Campaign & lookbook videos
• UGC-style content for social platforms
• Capture clean audio and professional-level footage
• Maintain brand-consistent lighting, mood & framing
• Coordinate shoot schedules with internal teams & customers
• Select ideal locations, props & angles to elevate premium positioning

Editing & Post-Production

• Edit videos for multiple formats:
• Instagram reels
• YouTube shorts
• Website banners
• Ads
• Long-form brand content
• Add:
• Music
• Graphics
• Subtitles
• Color grading
• Transitions
• Maintain consistent visual identity & tone
• Repurpose content across channels
• Organize and maintain content library

Social-First Storytelling

• Understand Instagram & YouTube trends and formats
• Adapt edits for maximum retention & engagement
• Create scroll-stopping hooks & intros
• Ensure storytelling aligns with brand voice:
• Confident
• Simplified luxury
• Warm and human
• Trust-building
  

Key Performance Outcomes

You will be measured on:

• Consistent production of

  high-quality brand-aligned content

• Improved social engagement & watch retention
• Increased customer trust perception
• Smooth execution without founder dependency
• Content library growth & structure

visual brand builder

Ideal Candidate Profile

Experience

• 2–5 years in videography & editing
• Preferably with:
• Fashion / lifestyle / premium retail brands
• D2C or boutique brand experience
• Strong portfolio is mandatory

Skills

✔ Excellent camera handling & lighting sense

✔ Pro editing skills (Premiere Pro / Final Cut / DaVinci)

✔ Sound design & color grading

✔ Storytelling instincts

✔ Social-media native awareness

✔ Ability to work independently

✔ Strong aesthetic judgment

Mindset & Personality

• Passionate about craft & storytelling
• Detail-obsessed with refinement
• Calm, dependable, self-driven
• Respectful & customer-centric
• Values authenticity over gimmicks
• Loves being part of brand-building journey

Tools You Should Know

• DSLR/Mirrorless workflow
• Premiere Pro / Final Cut / DaVinci Resolve
• After Effects (bonus)
• Lightroom/Photoshop (bonus)
• Audio recording equipment