Vice President- Sales & Marketing (CCH005)

independent floor projects (220–350 sq. yds.)

Sales & Marketing leader with 12–18 years of experience

Role Overview

The Sales & Marketing Head will:

• Lead

  end-to-end sales strategy

  for luxury residential projects.
• Drive

  high-value unit sales (₹5 Cr+ per unit)

  with strong sales velocity.
• Handle

  Annual Marketing Budget

  : ₹20 Cr (scale-up phase) → ₹10 Cr (steady-state locations), to maximize ROI.
• Build, mentor, and scale

  high-performing sales and marketing teams

  .
• Act as a strategic partner to the leadership team for brand positioning and expansion.

Key Responsibilities

• Sales Leadership:

• Define and execute sales strategies to achieve ambitious revenue targets.
• Manage channel partners, brokers, and direct sales pipelines.
• Negotiate and close high-value transactions with HNIs/Ultra HNIs.

• Marketing Strategy:

• Design and implement integrated campaigns (digital, print, outdoor, on-site).
• Optimize customer acquisition cost (CAC) and maximize lead conversions.
• Strengthen CoreCraft’s brand positioning in the premium housing segment.

• Team & Operations:

• Build and lead a

  sales & marketing team of 20–50+ professionals

  .
• Implement CRM systems, sales processes, and reporting dashboards.
• Ensure compliance with RERA and other regulatory requirements.

• Leadership & Expansion:

• Represent CoreCraft in industry forums, client engagements, and strategic partnerships.
• Contribute to future project launches and geographic expansion across NCR & North India.

👤 Candidate Profile

• 12–18 years of proven experience

  in

  real estate sales & marketing

  (luxury/premium housing preferred).
• Strong track record of driving

  ₹100+ Cr annual sales pipelines

  .
• Deep network of

  channel partners, HNI and ULHNI clients

  .
• Ability to manage

  large-scale marketing budgets (₹10–20 Cr annually)

  .
• Entrepreneurial mindset with ownership orientation.
• Strong leadership, negotiation, and communication skills.

💰 Compensation & Benefits

• Fixed Salary:

  Up to ₹60 LPA

• Performance Bonus:

  ₹10- 20 LPA (Linked to sales velocity & marketing ROI)

• Phantom Stock Plan (Long-Term Incentive):

  Grant Value up to ₹50 Lakh (Equivalent to 0.02% – 0.05% equity), vesting over 4 years, with cash payouts linked to company/project valuation growth.