Vice President - Product Management

ABOUT THE ROLE

Vice President - Product Management

product strategy, marketing, branding, sales, team building, and P&L

This role is for a proven leader with expertise in product management, e-commerce growth, digital product sales, and brand promotion who is ready to create massive impact in a fast-scaling environment.

KEY RESPONSIBILITIES

Product Strategy & Growth

• Define and execute a commerce growth roadmap (Gemstones, Yantras, Malas, Pooja Kits, Vastu products).
• Own P&L for the commerce business with clear revenue and margin targets.

Marketing, Branding & Promotion

• Build a strong brand identity for AstroSageAI remedies & spiritual products.
• Plan and execute 360 marketing campaigns (digital, influencer, social media, offline).
• Drive brand awareness & positioning as India's most trusted e-commerce platform.
• Collaborate with PR /media agencies for brand promotion and partnerships.
• Optimize digital channels (SEO, SEM, performance marketing, social ads, email/CRM).

Team Leadership & Organization Building

• Build, mentor, and lead a team across Product Marketing & Sales, E-commerce Ops, and Design.
• Foster a high-performance, data-driven, and customer-first culture.

Customer Experience & Technology

• Deliver a world-class e-commerce shopping journey (app + website).
• Enhance product discovery, recommendations, and personalization.
• Improve post-purchase engagement: logistics, fulfilment, customer care.

Strategic Partnerships & Alliances

• Develop vendor/supplier ecosystem for certified gemstones, authentic yantras, and energized products.
• Build strategic partnerships with influencers, spiritual leaders, and online marketplaces.

Analytics & Insights

• Track marketing ROI, product funnel metrics, customer LTV & retention.
• Use insights to refine campaigns, optimize conversion, and grow repeat purchases.