Vice President- Brand Partnerships (Influencer Marketing)

About the Role

VP – Brand Partnerships

You’ll be responsible for identifying new business opportunities, leading brand conversations, closing high-ticket deals, and helping shape the company’s revenue strategy.

Key Responsibilities

• Revenue Generation:

  Own and deliver quarterly and annual revenue targets by acquiring new brand partnerships and expanding existing accounts.

• New Business Development:

  Identify and pursue partnership opportunities with brands, agencies, and media houses across industries such as FMCG, beauty, fashion, gaming, tech, fintech, and more.

• Consultative Sales:

  Develop strategic proposals and campaign concepts aligned with client marketing goals, leveraging influencer-led storytelling.

• Client Relationship Management:

  Build and maintain strong, long-term relationships with marketing leaders, brand managers, and media heads.

• Market Intelligence:

  Stay updated on influencer marketing trends, competitor strategies, and emerging creator platforms to refine go-to-market strategies.

• Collaboration:

  Work closely with internal teams — Planning & Strategy, Operations, and Creator Management — to ensure smooth campaign execution post-closure.

• Leadership Enablement:

  Mentor mid-level sales leaders, set best practices for outreach and pitch strategies, and contribute to organizational growth planning.

• Strategic Partnerships:

  Explore long-term collaborations, annual retainers, and joint marketing opportunities to enhance brand stickiness and recurring revenue.

Key Requirements

• 8–12 years of experience in

  sales, partnerships, or business development

  in the

  influencer marketing / digital media / advertising

  industry.
• Proven track record of driving multi-crore annual revenues and closing large-scale brand deals.
• Strong network with key decision-makers across consumer and digital-first brands.
• Exceptional communication, negotiation, and presentation skills.
• Ability to understand marketing objectives and translate them into influencer-led campaigns.
• Entrepreneurial mindset with experience in building revenue processes or teams from scratch (preferred).