Trade Promotion Specialist

Salesforce Trade Promotions Management (TPM) Functional Consultant / SME PAN India | 9+ Years Experience

Role Overview

Key Responsibilities

• translating business needs into scalable TPM solutions,
• aligning requirements with emerging industry trends
• driving transformation across planning, budgeting, execution, and analytics.
• Lead functional workshops with GE Appliances stakeholders
• Leverage L2L5 TPM process mapping to refine requirements for TPM
• Define and document business requirements, promotion workflows, and approval hierarchies.
• Collaborate with technical teams to design and validate Salesforce TPM configurations and integrations.
• Document requirements for joint business planning with retail partners by leveraging collaborative dashboards and shared promotion calendars.
• Drive adoption of AI-powered scenario modeling, budget optimization, and real-time execution monitoring to improve process maturity for GE Appliances.
• Support personalized promotions and omnichannel campaign management using Salesforce Marketing Cloud.
• Align TPM strategies with GEs ESG goals, including sustainability-linked promotions and reporting.
• Facilitate change management and training for end-users and business teams.
• Monitor KPIs and ROI metrics to continuously refine promotion strategies.

Required Skills & Experience

• 10+ years of experience in Consumer Goods, or Retail; must have executed several projects in Trade Promotions.
• Strong understanding of TPM lifecycle: planning, budgeting, execution, claims, and analytics.
• Basic knowledge of integration requirements for a holistic TPM solution
• Excellent stakeholder management and communication skills.
• Ability to translate business needs into functional specifications and user stories.
• Experience in consumer durables or appliance industry is a strong plus.

Preferred Qualifications

MBA from a top-tier B-School in Marketing, or General Management

email: supriya.madanu@cerebra-consulting.com