Trade Marketing Specialist

As the Trade Marketing Specialist, you will be responsible for developing and executing trade marketing strategies specifically tailored for the B2B foodservice sector. Your primary focus will be on driving brand growth, increasing market share, and enhancing customer engagement through effective trade marketing initiatives. With 4-8 years of experience, your key roles and responsibilities will include: Trade Marketing Strategy: - Developing and implementing comprehensive trade marketing plans and strategies to boost brand visibility and growth in the B2B foodservice sector. - Analyzing market trends, customer needs, and competitive landscape to drive informed strategic planning. Campaign Management: - Designing and executing trade marketing campaigns and promotions such as product launches, trade shows, and regional events. - Collaborating with sales teams to ensure alignment between trade marketing initiatives and sales objectives. Customer Relationship Management: - Building and nurturing strong relationships with Channel and foodservice operators. - Providing training and support to partners to ensure effective product positioning and merchandising. Market Research & Analysis: - Conducting market research to identify opportunities and challenges within the B2B foodservice industry. - Monitoring and reporting on campaign performance, market trends, and competitive activity. Brand Management: - Ensuring consistent brand messaging and positioning across all trade marketing activities. - Developing marketing materials and collateral tailored to the needs of B2B customers. Budget Management: - Managing trade marketing budgets effectively to ensure optimal allocation of resources for maximum ROI. - Tracking and reporting on budget expenditures and campaign outcomes. Cross-Functional Collaboration: - Working closely with product development, sales, and supply chain teams to align trade marketing efforts with overall business goals. - Collaborating with external agencies and vendors as needed to execute marketing programs. This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with various teams to drive successful trade marketing initiatives in the B2B foodservice sector.,