Job
Description
Job Title: Trade Marketing Manager Reports to: Sr. Brand Manager Location - Chennai Company Overview: Wonderchef is a leading kitchen appliances and cookware brand in India, known for its innovative and stylish products that make cooking a delightful experience. We are committed to providing high-quality, durable, user-friendly kitchenware solutions to enhance our customers' culinary experiences. We are seeking a passionate and experienced Trade Marketing Manager to join our dynamic team and contribute to the growth and success of our brand. Job Description: As the Trade Marketing Manager at Wonderchef, you will drive our brand's offline marketing initiatives and strengthen our presence at various touchpoints. Your primary focus will be creating impactful below-the-line (BTL) marketing interventions and activations to effectively engage with our target audience across the lines of business like general trade, modern trade, direct-to-home, canteen, etc. You will collaborate closely with the sales and marketing teams to develop and execute trade marketing strategies that align with our brand objectives. Key Responsibilities: Develop and implement trade marketing plans and strategies to enhance brand visibility and drive sales at offline touchpoints for channels. Collaborate with cross-functional teams to understand market trends, customer insights, and competitive landscape to develop effective offline marketing campaigns. Identify and leverage opportunities for BTL marketing interventions, including events, exhibitions, product demonstrations, and partnerships with retailers and distributors. Conceptualize and execute innovative on-ground demos, displays, and activations at the shop, in malls, and in societies Plan and execute trade shows, promotions, exhibitions, and other offline marketing activities to generate leads and increase brand awareness. Monitor and analyze the effectiveness of trade marketing campaigns and initiatives, providing regular reports and insights to senior management. Manage relationships with external agencies, vendors, and partners to ensure seamless execution of trade marketing activities. Help train the sales team on new product launches, marketing initiatives, and brand messaging to maximize their effectiveness in the field. Conduct market research and gather feedback from customers and trade partners to identify areas for improvement and innovation in trade marketing strategies. Preferred candidate profile : Masters degree in marketing, business administration, or a related field. An energetic go-getter with 4+ years of experience in trade marketing or a related field, preferably in the consumer goods industry. Strong understanding of offline marketing techniques and BTL activations. Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners. Creative mindset with the ability to develop innovative and impactful marketing campaigns. Well-versed with different printing, fabrication techniques, and materials. Keeps self-updated with recent developments in the field regarding new forms/materials being used Strong analytical and problem-solving skills to evaluate campaign performance and identify areas for improvement. Ability to manage multiple projects simultaneously and work under tight deadlines. Passion for the culinary industry and an understanding of the Indian market landscape would be a plus.
