Job Title: Trade Marketing Manager Reports to: Sr. Brand Manager Location - Chennai Company Overview: Wonderchef is a leading kitchen appliances and cookware brand in India, known for its innovative and stylish products that make cooking a delightful experience. We are committed to providing high-quality, durable, user-friendly kitchenware solutions to enhance our customers' culinary experiences. We are seeking a passionate and experienced Trade Marketing Manager to join our dynamic team and contribute to the growth and success of our brand. Job Description: As the Trade Marketing Manager at Wonderchef, you will drive our brand's offline marketing initiatives and strengthen our presence at various touchpoints. Your primary focus will be creating impactful below-the-line (BTL) marketing interventions and activations to effectively engage with our target audience across the lines of business like general trade, modern trade, direct-to-home, canteen, etc. You will collaborate closely with the sales and marketing teams to develop and execute trade marketing strategies that align with our brand objectives. Key Responsibilities: Develop and implement trade marketing plans and strategies to enhance brand visibility and drive sales at offline touchpoints for channels. Collaborate with cross-functional teams to understand market trends, customer insights, and competitive landscape to develop effective offline marketing campaigns. Identify and leverage opportunities for BTL marketing interventions, including events, exhibitions, product demonstrations, and partnerships with retailers and distributors. Conceptualize and execute innovative on-ground demos, displays, and activations at the shop, in malls, and in societies Plan and execute trade shows, promotions, exhibitions, and other offline marketing activities to generate leads and increase brand awareness. Monitor and analyze the effectiveness of trade marketing campaigns and initiatives, providing regular reports and insights to senior management. Manage relationships with external agencies, vendors, and partners to ensure seamless execution of trade marketing activities. Help train the sales team on new product launches, marketing initiatives, and brand messaging to maximize their effectiveness in the field. Conduct market research and gather feedback from customers and trade partners to identify areas for improvement and innovation in trade marketing strategies. Preferred candidate profile : Masters degree in marketing, business administration, or a related field. An energetic go-getter with 4+ years of experience in trade marketing or a related field, preferably in the consumer goods industry. Strong understanding of offline marketing techniques and BTL activations. Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners. Creative mindset with the ability to develop innovative and impactful marketing campaigns. Well-versed with different printing, fabrication techniques, and materials. Keeps self-updated with recent developments in the field regarding new forms/materials being used Strong analytical and problem-solving skills to evaluate campaign performance and identify areas for improvement. Ability to manage multiple projects simultaneously and work under tight deadlines. Passion for the culinary industry and an understanding of the Indian market landscape would be a plus.
Job Title: Corporate Sales Manager Location: Chennai Department: Corporate Gifting Reports to: Head of Corporate Gifting Preferred Industry: Kitchen appliances / Electrical / Electronics / Luggage. Experience: 3-6 years only. Responsibility: The main responsibilities for this position are to generate business from Corporates and Institutional clients, Handling Corporate distributors to accomplish sales. 1) Achieving the Turnover targets from Corporate and Institutional clients 2) Setting up corporate distribution network & establishing the existing ones to put them on the growth path 3) Training of distributor staff on demonstration of products 4) Co-coordinating with the service franchisee to ensure trade & consumer satisfaction on all post sales service issues. 5) Maintaining the business hygiene by account reconciliation, periodic balance confirmation, collection of c forms & other such legal/compliance documents and reports submission in a disciplined manner. Please Note: This Profile is only for candidates i Role & responsibilities
Drive primary and secondary sales targets in the assigned region. Manage and grow the network of distributors and retail outlets . Execute trade marketing activities , in-store promotions, and product visibility plans. Identify new business opportunities within the territory to expand market presence. Monitor and report competitor activities, pricing, and schemes. Ensure proper stock levels at distributor and retail points. Track daily sales performance and provide regular reports using CRM/SFA tools. Maintain healthy relationships with trade partners and address any operational issues. Conduct regular market visits to monitor coverage and execution. Support new product launches and ensure strong market penetration. Preferred candidate profile Graduate in any discipline (MBA/PGDM preferred but not mandatory). 14 years of field sales experience, preferably in FMCG, consumer durables , or allied industries. Strong understanding of General trade sales , distributor management , and market execution . Excellent communication and interpersonal skills . Proficient in MS Excel and familiar with CRM/SFA systems . Willingness to travel extensively within the assigned territory. Perks and benefits What We Offer: Opportunity to work with one of Indias leading premium kitchen appliance brands. A dynamic and growth-oriented work environment. Learning, exposure, and career advancement opportunities. Role & responsibilities
The Store Manager will be responsible for the overall management and performance of the Wonderchef Exclusive Brand Outlet. This includes achieving sales targets, ensuring high levels of customer satisfaction, managing staff performance, maintaining store standards, and ensuring smooth daily operations. Key Responsibilities: 1. Sales & Target Achievement Drive store sales to meet and exceed targets Ensure upselling and cross-selling of products Monitor daily/weekly/monthly sales reports and take corrective actions 2. Customer Experience Ensure a premium and personalized customer experience Handle customer queries and resolve complaints promptly Train staff to offer product demos and provide informed recommendations 3. Store Operations Oversee daily operations including opening/closing, cash handling, and stock checks Ensure proper merchandising and visual presentation of the store Coordinate with the warehouse for timely replenishment of stock 4. Team Management Recruit, train, and manage the store team Allocate duties and set individual sales targets Conduct regular team reviews and performance appraisals 5. Inventory & Reporting Maintain optimal stock levels and reduce shrinkage Ensure timely inward and outward entry of stock Generate daily sales reports, inventory updates, and customer feedback logs Skills: Strong communication and interpersonal skills Leadership and team management abilities Proficient in MS Office, billing systems, and POS software Customer-focused with a sales-driven mindset Preferred candidate profile: 3 TO 5 years of experience in retail operations, preferably in consumer durables, home appliances, or lifestyle brands Prior experience in handling EBOs or premium brand outlets is an advantage cify required role expertise, previous job experience, or relevant certifications.
About the company: http://www.wonderchef.in Wonderchef is the leader in the kitchen appliances and cookware industry. It is a professionally driven organization backed by private equity investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. Known for its innovation, quality and design, Wonderchef excels in aggressive digital marketing and an omni-channel distribution strategy. Location: Mumbai only Fresher CA Qualified or 2 years of Experience Position: CA Job Description Preparation of the Monthly Inventory Costing file. Preparation of financial statements as per Ind AS. Matching product costing file with Individual purchase registers i.e domestic and import. Monthly sales reconciliation product category wise and channel wise & books of accounts. Monthly TB review and taking corrective actions to maintain the accounting hygiene. Reviewing open Sales orders on weekly basis and getting them closed from warehouse and billing team. Supervision of Monthly provisioning sheet of Channel wise Scheme and Discounts and reconciliations of same. Preparation of monthly MIS duly reconciled with books of accounts. Leveraging ERP to automate various business reports. Supporting various business analysis for new business deals.
The Store Manager will be responsible for the overall management and performance of the Wonderchef Exclusive Brand Outlet. This includes achieving sales targets, ensuring high levels of customer satisfaction, managing staff performance, maintaining store standards, and ensuring smooth daily operations. Key Responsibilities: 1. Sales & Target Achievement Drive store sales to meet and exceed targets Ensure upselling and cross-selling of products Monitor daily/weekly/monthly sales reports and take corrective actions 2. Customer Experience Ensure a premium and personalized customer experience Handle customer queries and resolve complaints promptly Train staff to offer product demos and provide informed recommendations 3. Store Operations Oversee daily operations including opening/closing, cash handling, and stock checks Ensure proper merchandising and visual presentation of the store Coordinate with the warehouse for timely replenishment of stock 4. Team Management Recruit, train, and manage the store team Allocate duties and set individual sales targets Conduct regular team reviews and performance appraisals 5. Inventory & Reporting Maintain optimal stock levels and reduce shrinkage Ensure timely inward and outward entry of stock Generate daily sales reports, inventory updates, and customer feedback logs Skills: Strong communication and interpersonal skills Leadership and team management abilities Proficient in MS Office, billing systems, and POS software Customer-focused with a sales-driven mindset Preferred candidate profile: 3 TO 5 years of experience in retail operations, preferably in consumer durables, home appliances, or lifestyle brands Prior experience in handling EBOs or premium brand outlets is an advantage cify required role expertise, previous job experience, or relevant certifications.
Job Title: Senior Executive Human Resources Location: Patalganga (with frequent travel to HO, Powai, Mumbai) Department: Human Resources Reports to: Head HR Job Summary We are seeking an experienced and dynamic Assistant Manager – HR to manage the complete HR function for our Head Office and Patalganga Warehouse . The role requires a strong understanding of end-to-end HR operations, statutory compliance, and employee engagement , along with the flexibility to travel frequently between Patalganga and our HO. The candidate will act as a key HR partner for the business, ensuring smooth people processes and compliance with labor laws. Key Responsibilities 1. HR Operations Role Handle complete HR activities for HO and Warehouse , onboarding, payroll inputs and exits. Maintain employee records, attendance, and leave management. Drive employee engagement activities and grievance handling. 2. Compliance & Statutory Management Ensure compliance with all applicable labor laws, Factory Act, Shops & Establishment Act, ESIC, PF, PT, Minimum Wages, Bonus Act, Gratuity, Contract Labour Act , etc. Handle liaison with local government bodies, labor offices, and statutory authorities. Coordinate with external consultants/contractors to ensure timely submission of statutory returns and licenses/renewals. Conduct compliance audits and ensure zero non-compliance. 3. Talent Acquisition & Workforce Management Manage recruitment for warehouse staff, HO staff, and contract workforce. Coordinate manpower planning with respective department heads. Handle third-party contract workforce management and compliance of contractors/vendors. 4. HR Business Partnering Work closely with functional heads to understand HR requirements. Support in performance reviews, training needs identification, and capability building. Resolve employee grievances and maintain harmonious employee relations. 5. Travel & Coordination Frequent travel between Patalganga Warehouse and HO (Powai) to ensure consistent HR support across locations. Requirements MBA / PGDM in HR (preferred) with 5–7 years of experience in HR generalist and compliance roles. Strong knowledge of HR compliance, labor laws, and statutory requirements . Hands-on experience in handling end-to-end HR operations independently. Excellent communication and people management skills. Ability to travel frequently between sites (Patalganga Powai HO). Proactive, detail-oriented, and able to work independently with minimal supervision. What We Offer Exposure to end-to-end HR operations and compliance. A dynamic and growth-oriented work environment.
The ASM General Trade will be responsible for driving sales, distribution, visibility, and market share of the company’s products across General Trade channels in Rajasthan. The role involves handling distributors, building strong retailer relationships, leading a team of Sales Officers (SO/TSI), and ensuring achievement of monthly and annual sales targets. Key Responsibilities: Sales & Revenue: Achieve primary and secondary sales targets for assigned territory/state. Ensure product availability, visibility, and range selling across GT outlets. Distribution & Channel Management: Appoint, manage, and develop distributors and channel partners. Ensure ROI and profitability for distributors. Drive width & depth of distribution in urban & rural markets. Team Management: Lead, coach, and monitor Sales Officers/TSIs. Ensure daily market working and productivity. Market Development: Execute trade marketing & promotional activities. Identify potential markets and expand retail footprint. Reporting & Analysis: Monitor sales performance and competitor activities. Submit regular MIS reports, sales forecasts, and market insights. Key Requirements: Education: Graduate / MBA preferred. Experience: 4–7 years of sales experience in Small Domestic Appliances (General Trade). Must have handled distributors, GT channel, and a sales team in Rajasthan. Skills: Strong negotiation, communication, and relationship management skills. Analytical and problem-solving abilities. Proficiency in MS Excel & reporting. Other: Willingness to travel extensively within Rajasthan. Strong understanding of local markets, geography, and GT network.