Trade Marketing Analyst

Role Summary

The Scheme Management Executive will be responsible for end-to-end scheme lifecycle management for the Modern Retail (MOR) and E-commerce channels. This includes scheme design support, provisioning, data validation, effective communication, tracking, analysis, and ensuring alignment with business objectives. The role involves close coordination with internal stakeholders including Finance, Sales, and Audit teams.

Key Responsibilities

1. Data & System Management

• Prepare, validate, and manage scheme-related data in SAP
• Ensure timely and accurate entry of scheme inputs as per process

2. Monthly Provisions & Settlements

• Share monthly scheme provisions with the Finance team
• Ensure timely settlements as per standard operating procedures

3. Communication & Coordination

• Disseminate scheme communication to Sales teams and external partners
• Share settlement details and related updates with relevant stakeholders

4. Tracking & Audit Readiness

• Maintain comprehensive trackers for schemes, contests, provisions, and settlements
• Ensure audit-ready documentation and support internal/external audit requirements

5. Benchmarking & Effectiveness

• Monitor scheme spend vs. budget
• Evaluate scheme effectiveness and suggest improvements

6. Analysis & Reporting

• Perform Price Waterfall and RDP (Realized Distributor Price) analysis
• Provide insights to support strategic decisions

Key Competencies & Attributes

• Strong understanding of E-commerce and Modern Retail scheme mechanics
• High energy with a proactive and change-driven mindset
• Strong stakeholder management and interpersonal skills
• Result-oriented with a focus on execution excellence
• High ownership, accountability, and attention to detail

Educational Qualification

• Graduate in any discipline (mandatory)
• Postgraduate Degree / PG Diploma in Management (preferred)