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Himalaya
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Trade & Customer Marketing Manager ( Babycare)

Trade & Customer Marketing Manager ( Babycare)

Himalaya

3 - 8 years

6 - 10 Lacs

bengaluru

Posted:None| Platform:

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Skills Required

trade marketing customer marketing brand activation trade promotion strategic marketing planning marketing management retail marketing strategic planning marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Manager: Trade & Customer Marketing

Key Responsibilities:

Trade Marketing Strategy:

Develop and execute trade marketing plans to support sales growth and market share objectives.
Collaborate with sales teams to create promotional programs that align with business goals and retailer needs.
Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.

Customer Marketing:

Design and implement customer marketing initiatives to enhance brand visibility and engagement.
Work closely with the product development team to ensure marketing strategies align with product launches and updates.
Develop customer segmentation strategies to target different consumer groups effectively.

Promotional Activities:

Plan and manage in-store promotions, product displays, and merchandising activities.
Coordinate with retailers to ensure optimal product placement and visibility.
Track and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed.

Collaboration and Coordination:

Liaise with the sales, product development, and supply chain teams to ensure seamless execution of marketing plans.
Partner with external agencies and vendors to develop creative materials and manage marketing events.
Conduct regular training sessions for sales teams on product knowledge and promotional strategies.

Budget Management:

Develop and manage the trade and customer marketing budget.
Monitor spending to ensure alignment with allocated resources and business objectives.

Reporting and Analysis:

Track and report on key performance indicators (KPIs) to measure the success of trade and customer marketing activities.
Conduct post-campaign analysis to identify strengths, weaknesses, and areas for improvement.

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