Channel Marketing Assistant Manager - Bengaluru, India

Denave

5 - 10 years

12 - 20 Lacs

bengaluru

Posted:-1 days ago| Platform:

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Skills Required

channel marketing channel fund management go-to-market strategy gtm planning channel sales digital marketing new partner acquisition channel management channel partner development

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

GTM Planning:
Lead the development and implementation of integrated country-level go-to-market plans aligned with channel pipeline and revenue targets.
Channel Programs:
Design and execute channel sell-through and sell-out initiatives, demand generation campaigns, and co-marketing programs with partners.
MDF & Channel Fund Management:
Administer Market Development Funds (MDF) and co-op programs, ensuring compliance, ROI tracking, and timely reporting.
Events & Trade Shows:
Manage brand presence, placement, and communications at trade shows, partner events, end-user activities, and channel conferences.
Regional Alignment:
Coordinate country marketing initiatives with Global and APJ marketing teams to ensure consistency and alignment.
Agency & Vendor Management:
Manage and develop agency partners, creative vendors, and event organizers to deliver high-quality outcomes on time and budget.
Performance Tracking:
Monitor, analyze, and report marketing campaign effectiveness, partner engagement, and ROI on channel activities.

Preferred candidate profile

Education:
Degree in Marketing, Business Administration, or related field (MBA preferred).
Experience:
Minimum 5 years in
channel marketing within a B2B technology company
..
Strong project management, multitasking, and stakeholder coordination skills.
Ability to work independently in a fast-paced, matrixed environment.

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