Territory Manager - Sales & Marketing - Abohar, Punjab

Deliver on business (revenue, purpose and profitability) goals for B2C business in own territory

• Formulate actions plans to achieve / exceed the AOP for own territory on monthly/quarterly/annual basis.
• Forecast demand, cascade customer/product wise goals to the field force and drive the field force to achieve the set goal
• Strictly follow the credit policy, review distributor-wise debt and follow up for collection of pending money from distributors to ensure minimum/no outstanding dues as well as bad debts.
• Manage the territory’s expenditure within approved budgets under the guidance of the State Head.
• Track market & industry trends to identify & recommend new (products, applications) opportunities for growth and expansion.
• Collaborate with the C&Fs, internal Logistics team & distributors/dealers to ensure timely deliveries.

Execute brand and product promotion plans

• Create & ensure effective implementation of promotional activity plan for own territory and ensure its translation to business.
• Collaborate with the State Head and National Manager – Technical & Market Development to design & implement farmer engagement programs to convince farmers to use the products.
• Ensure that direct reports and data are submitted through the Reporting systems (Software/manual) given and monitor it for achieving the set targets.

Build a strong distributor & retail network in own territory

• Build strong relationships with distributors/dealers & expand the distribution/dealers network in own territory to service customer needs; ensure distributor/dealer & customer issues are attended to appropriately and efficiently.
• Monitor key performance indicators for distributors/dealers in own territory and take corrective action where required.
• Ensure that updated distributor/dealer and farmer (who have done trials) database for own territory is maintained to track various business performance metrics.

Develop a wise & competent organization

• Coach & mentor direct reporting team to develop their skill sets to deliver functional excellence.
• Identify training/development needs of the team and ensure they are fulfilled; upgrade team competency.
• Champion employee engagement activities and make employees feel valued.