Territory Manager

Job Title: Territory Manager – Biological Agri Inputs (West Bengal)

Location: North 24 parganas + South 24 parganas

Experience: 2–6 years in agrochemical / fertilizer / bio-input sales

CTC: Competitive (fixed + strong incentives)

Company Description

Farmology is a new age Agritech company which blends proprietary Agri-inputs and digital agronomy. Based out of Kolkata, dedicated to assisting farmers in their farming journey. The organization focuses on helping farmers understand crop health and protection to minimize pre-harvest losses. Farmology aims to promote eco-friendly products through government cooperative societies and a strong distribution network across major agriculture states in India.

Role Description

We are expanding our agri-inputs business across West Bengal and looking for a Territory Manager who can drive on-ground sales, build dealer networks, manage key retailers, and run field demonstrations.

demo plots

If you know your market, your dealers trust you, and you enjoy direct field work — this role fits you

Key Responsibilities

1. Dealer Network Expansion: Identify, onboard, and activate new retailers and sub-dealers in assigned blocks.
2. Sales & Target Delivery: Achieve monthly and quarterly sales targets for the territory.
3. Collections: Ensure timely recovery of payments and maintain credit discipline with dealers.
4. Farmer Engagement: Conduct field demos, plot visits, farmer meetings, and product training sessions.
5. Market Intelligence: Track competitor activities, pricing, and demand patterns at block/village level.
6. Channel Servicing: Maintain strong relationships with existing dealers and provide timely support.
7. Reporting: Daily field reporting via mobile apps/CRM; maintain visit discipline.

Required Skills & Experience

• 2–6 years in agrochemical, fertiliser, bio-inputs, or seed sales
• Strong retailer network in the assigned districts
• Experience with on-ground demos and farmer activation
• Proven track record of achieving sales targets
• Familiarity with district/block-level agri markets
• Must be willing to travel extensively (80% field time)
• Basic comfort with WhatsApp, CRM, and digital reporting

What We Offer

• Competitive fixed salary + high-upsides on incentives
• Growing product portfolio with strong field performance
• Clear career path (Territory Manager → Area Manager)
• Supportive environment for field operations, demos, and rapid territory scaling

Who Will Succeed in This Role

• People who enjoy being in the field, not behind a desk
• Those who already know 20–40 retailers personally
• Professionals comfortable balancing sales + collections + demos
• Individuals who want to grow into multi-district leadership roles